The president of the largest organization of mixed martial arts was not always a successful person. If we talk about his story, then this is one of the best examples of the fulfillment of the "American dream." Dana White got out of the bottom and over the past 15 years has been able to become one of the most influential figures in the world of martial arts. His lifestyle is really impressive, because he works to the fullest.
early years
Dana White was born on June 28, 1969 in Connecticut, the city of Manchester. Two years after birth, his family moved to the hot Las Vegas. There, a young guy tasted all the charms of a big city and grew up a real man, studying and doing sports.
While studying at Boston College, he began to seriously engage in boxing. These skills were useful to Dana in the future. Patience did not allow him to finish his studies and become an office clerk. Dana White did not finish his studies for one year and decided to pursue a sports career.
At the age of 21, he opened a sports section for children, which he practiced for two years. True, this case was not destined to succeed - the local mafia began to demand a large sum for ensuring the safety of its establishment. But Dana White in his youth was not one of those who would go on about small robbers. Throwing everything, he went for his dream to Las Vegas.
Dana White in the 90s
By 1992, the guy received a diploma of a sports coach and decided to open his own business. He establishes a network of sports halls Dana White Enterprise, giving preference to fighting sports. At that time, the businessman had not yet thought about the success of MMA and relied exclusively on boxing.
There were even moments in Dan White’s biography when an entrepreneur was forced to personally train promising fighters. He also served as a promoter, PR manager and manager of mix fighters.
Buying UFC
In the early 2000s, the happiest insight in his life takes place with a talented entrepreneur. In the process of analyzing the market and the mood in sports, he finds the real gold mine. By the time the UFC was purchased, it was one of the most unpromising projects in the American arena. Despite such a sad look, Dana White became the person who was able to breathe new life into the organization.
After the arrival of the new leadership, a lot of innovations appeared in the regulations, promotion and the very positioning of fights. Dana White personally changed the rules, forever banning the most traumatic techniques. Since then, grooves, Adam's apple, and spine have been banned from the UFC arena. "Wild meat grinder" began to take the form of a real and noble sport, which to this day is kept within this framework.
Together with the improvement of advertising policy, all these actions led to incredible results. The audience of the octagonal cell increased several times, which, in turn, increased Dan White's fortune to heaven. If initially a businessman bought this company for two million, then at the time of 2017 it was already estimated at $ 5 billion.
Conflicts
As the main advertising person of the UFC, Dana White could not do without conflicts. Over the 18 years of his career, there have been many scandals in his career, most of which took place with Asian and Russian managers of famous fighters.
So, in 2009, due to disagreement with the conditions of manager Fedor Emelianenko, the world did not see one of the most anticipated fights in history. Another significant conflict is the turmoil with the Sherdog website. In 2010, a video appeared from a journalist of this resource, on which one can observe Dan White's obvious hostility towards representatives of non-traditional sexual orientation, as well as African-Americans. After such a scandal, the UFC president was forced to apologize, but since then, Sherdog representatives are no longer given accreditation for events of the sports organization.
Dana White as President of UFC
Today, UFC is the largest project in the field of MMA. As mentioned earlier, all this, thanks to the excellent leadership of its leaders. Nevertheless, it is worthwhile to understand that despite Dan's obvious love for the sport and its development, he is primarily a businessman. He perfectly combines this role with the activities of a showman and a blogger, which allows him to remain the best promoter for four years. According to him, at the beginning of his career, the man knew absolutely nothing in the field of advertising. Today, he is engaged in calculating fees. Every year, increasingly, his decisions lead to conflicts with the stars of mix fights. Despite accusations of greed and injustice from Nate Diaz, a competent businessman continues to bend his line.
As a representative of his own brand, Dan White can be found in almost all well-known social networks. The president of the UFC regularly creates posts on Facebook, scandals on Twitter and visits all kinds of online shows. The latest photos of Dan White can always be found on his page on Instagram - obviously, this is his favorite platform. Dana loves to show the most anticipated photos of upcoming events, to broadcast with fighters and to answer her fans.
To date, the status of Dan White is estimated at almost half a billion dollars, but despite this, many haters consider him a mean person. This statement is fundamentally wrong - the businessman is considered one of the most generous philanthropists, annually donating millions of dollars to the development of medicine, sports and education.
