SWOT Analysis Matrix

One of the most popular tools for a comprehensive assessment of the state of the company is the SWOT matrix. It is often compiled in various business plans, investment projects and marketing programs. The data obtained as a result of its analysis serve as a starting point in setting strategic goals for the company.

The SWOT matrix has become popular due to the fact that it quickly and clearly allows you to evaluate what place a company occupies in the current market environment, what factors will most affect its profit, what prospects await it in the future. Moreover, for the correct use of this tool, it is not at all necessary to be a certified economist or marketer. The main thing in the analysis is not the “crust” of the diploma, but the ability to objectively look at the organization, the ability to think logically and look at problems without any prejudice and personal interest.

SWOT matrix: what is it

First, we decipher the abbreviated name of this technique. This is the abbreviation (acronym) of the English words: "strength" (strength, strength), "weakness" (weakness), "opportunities" (opportunity, opportunity) and "threats" (translated as a threat).

The SWOT matrix is ​​a square divided into four equal parts, each of which contains its own list and is responsible for a certain group of the above factors. At the same time, sectors “S” and “W” characterize the state of the company, and sectors “O” and “T” contain external factors that are independent of the work of the company, but directly affecting or capable of influencing its activities.

SWOT Analysis Matrix: An Example of Construction

Suppose there is a certain company, OOO Pirozhok, which has been operating on the Russian market for 10 years and produces confectionery products. The company has only one owner and a good reputation. In its simplest form, a table for analysis may look as follows.

Strength Own service center. The new top sales manager, who has increased sales by 40% over the past six months. Great credit history. Creation of a marketing department 2 months ago. Positive image.	Weakness Shortage of working capital. Quality problems (sometimes below average). Increased staff turnover (over the past 3 months - 10%). Constant conflicts between the purchasing department (old boss) and the sales department (new).
In opportunity CRM implementation. Creation of new brands. Reduce service time and improve service. Getting discounts from regular suppliers.	Threats Rumors of changes in supplier policies. Volatile dollar rate. The emergence of a new, gaining popularity, competitor.

Tool versatility

The SWOT matrix is ​​convenient enough and versatile enough to apply it in your daily life. By analyzing all the factors, you can better understand how to move forward in terms of career, improve your life and become more happy. With its help, you can solve many everyday problems, find the best and most adequate way out of the impasse. Try it yourself - and you will see how useful it can be. One of the key benefits of the matrix is ​​its focus on the essentials. This helps to clearly see the whole picture and outline the immediate goals in your life.