Consumer properties of goods - product characteristics that should fully satisfy the needs and expectations of customers. They are characteristic of finished products that are sold through retail outlets.
Consider the main consumer properties of the product:
The ability of the product to satisfy the aesthetic needs of the buyer. These properties can be expressed by the following indicators: presentation, conformity to fashion and style, pattern, product color, design, rationality of form, degree of satisfaction of the spiritual needs of the population. A large part of the population of our planet has a natural desire for beauty. They want to surround themselves with things that evoke positive emotions. The need to look attractive leads to the fact that the appearance of clothes, shoes, accessories is of great importance. However, the ideas about beauty for people from different countries are different. For example, for the peoples of Africa, wearing a huge number of hoops around the neck is aesthetically attractive, and for a woman from any civilized country this will seem vulgar. Moreover, even people from the same locality may have different attitudes to the appearance of the same thing. That is why this is the first indicator that people pay attention to when choosing a product.
Aesthetic properties of products are characterized by:
1. Information expressiveness - the product corresponds to the compositional intent and other features of the current fashion. The product reflects various ethical and social ideas. It includes a number of features that distinguish it from similar products on the market.
2. Rationality - the ability to perform goods functions that for which it was created. Feature of the constructive solution, product manufacturing technology. This characteristic also includes the material from which the goods are made.
3. Compositional integrity - expresses an organic connection between all the external attributes of the product. This property characterizes color, spatial and spatial structure, plasticity, graphic rendering of the form, elements.
4. The perfection of the production performance of the product - high-quality performance of the appearance of the goods. These include the cleanliness of the joints, the quality of the coating, the accuracy of the application of brand names, the level of design of the attached documentation and just the presentation of the product.
Consumer properties of the goods are also characterized by natural indicators:
1. Chemical - the stability of the material from which individual parts of the product are made or it is in integrity to the action of various oxidizing agents, organic solvents, water, reducing agents, alkalis, acids and other means. The reaction of the material to the effects of various climatic factors: snow, rain, frost, etc. The stability of the product in any case depends on the physical and chemical structure of the material of the product.
2. Consumer properties of the goods depend on physical indicators - mass, strength, density, deformation, optical, thermal, acoustic, thermophysical characteristics. Physical properties are very important, they determine the features of the design and production of goods, modes of operation, as well as product reliability.
3. Physico-chemical consumer properties of goods - these are sorption characteristics and indicators. They affect the degree of comfort of the product, as well as its hygiene indicators.
4. Biological indicators of product quality determine the resistance of the material to the effects of various microorganisms, insects, rodents.
Each product can be classified in accordance with all of the above properties.
