Modern mass culture is changing every day, and if just a couple of years ago, everyone knew who Nikolai Baskov and Dima Bilan were, then now the popularity of these artists has fallen dramatically, especially among young people. This is due primarily to the fact that new interesting personalities are appearing that are becoming popular among a millionth audience in just a few months, thanks to modern means of transmitting information, primarily the Internet.
There are so many ways to become popular online. It provides a huge number of sites for implementation. Someone knows how to write interesting articles, respectively, has the opportunity to become famous through a text blog. The other has a great sense of humor, which helps him write funny posts on Twitter and gain an audience this way.
Also recently instagram models have become very popular - girls who do not hesitate to show their beauty to a wide audience and gain hundreds of thousands, and sometimes millions of subscribers.
Video blogging
In recent years, video blogging has become a real Internet phenomenon. The largest video hosting, that is, a platform for posting video is YouTube. The essence of video blogging is that anyone can start filming their own life or some kind of show of their own production and put it on YouTube. Such videos have become incredibly popular among young people, sometimes they gain millions and even tens of millions of views.
"Hach's Diary"
One of the most successful Russian video bloggers is Sardarov Amiran, whose nationality became the basis for the title of his blog - “Khach's Diary”.
At the moment, the channel has more than one and a half million subscribers, and the number of views has stepped over the mark of 250 million. Amiran Sardarov, whose nationality is the Kurd-Yezidi, achieved this result in less than a year and a half, and now he is one of the most famous people on the Internet.
However, the story of his success is far from the red carpet. The nationality of Amiran Sardarov did not stop him from giving his blog such a harsh name, but, as he himself said, this does not hurt him. He began his journey to fame on June 13, 2015, when he posted the first video on the then-unknown channel “Hach's Diary”.
Blog Start
Speaking about what nationality Amiran Sardarov, it is necessary to mention that he spent his childhood and youth in Russia. His childhood was quite complicated. He grew up in a poor family, so from an early age he realized that in life you can only hope for yourself.
As Amiran Sardarov himself said, a biography of nationality more than once served as an occasion for attacks from peers, so he did not even finish school, as his mother did not allow him to attend, fearing for the safety of his son.
Amiran did the first steps in video blogging before the “Hach's Diary” channel. He worked as an operator for another popular blogger, Grigory Mamurin, whose channel is called Gregory Goldsheid.
Later, this channel stopped releasing videos, as Gregory himself lost his desire to do this. At this time, Amiran was already actively engaged in the development of his own channel, which began to show the first results.
"Hach's Diary" today
At the moment, Sardarov Amiran, whose nationality is not typical for Russia, is one of the most popular video bloggers for both viewers and advertisers. Each blog issue gains more than two million views, and the number of subscribers increases by two to three thousand every day.
Video format
Despite the fact that Sardarov Amiran, whose nationality is not European, was not a media person himself until recently, in his videos stars of Russian show business, actors, musicians and other famous people often appeared. This has become one of the main reasons for the abrupt start and successful development of the blog.
His releases are a cut of the usual moments from the life of Amiran himself and the people around him. The installation of the clips is specially performed in compliance with the dynamics, so that the viewer would be interested to watch what is happening on the screen.
The heroes of the issues are most often known or simply interesting and successful personalities that are shown in ordinary life situations. However, among all the characters, four main ones can be distinguished. This is, first of all, Amiran Sardarov, (Kurd-Yezid nationality), his girlfriend Alina and friends: hip-hop artist Alexander Tarasov, who has the stage name T-killah, and pop singer, participant in the show "Voice-4", and now an artist production center Maxim Fadeev Oleg Miami.
Videos usually last about half an hour, and are released once a week on Mondays. Also, for the most devoted fans on Thursdays, unreleased materials are released that are not included in the main issue. Amiran uploads these videos to the second channel, which is called "Seagull Warehouse."
