Is there an alternative to modern branded hypermarkets when buying digital technology? Can a medium-sized business compete with a large one for “their” customer? The practical answer to these conceptual questions can be the work of the Budenovsky shopping center on the Enthusiasts highway (Moscow).
As experience shows, you can compete by motivationally opening departments in a modern, customer-friendly shopping center (TC). It is important not only to create large retail space, but also to arrange them conveniently for the buyer. In addition, it should be taken into account that the possibility of large purchases and their volume are stimulated by the presence, convenience and throughput of the car park owned by the shopping center.
By the way, when designing the "Budenovsky" all this was provided for.
Shopping center "Budenovsky" as an example of organizing medium-sized businesses
The effectiveness of the shopping center under consideration is largely determined by competent marketing planning. When organizing a medium-sized business within the shopping center, several important conditions were observed. Denote them:
- a clearly defined, in-demand direction of trading activity (sale of computer and digital equipment);
- the Budenovsky shopping center in Moscow presents a range of products from manufacturers in high demand in the market (AcerAMD, Apple, Asus, Canon, Dell, Epson, Fujitsu, Hewlett-Packard, Lenovo, LG, Microsoft, Philips, Samsung, Seiko, Sony, Toshiba, Intel);
- affordable market prices for equipment;
- each of 220 stores has its own know-how in trade;
- convenient location (in this case, within walking distance from the metro station "Highway enthusiasts");
- availability of parking (free);
- maximum comfort for customers (in the shopping center there are two cozy cafes with very affordable prices).
Mode of operation
What determines the operation mode for the Budenovsky shopping center? There are several criteria:
- average flows of customers;
- a significant number of tenants;
- complex spatial solution of retail space;
- modern trade infrastructure;
- performance by the protection of its functions.
Its retail space is open for customers daily (including weekends and holidays) from 8-00 to 20-00.
Address of the shopping center "Budenovsky"
In the article we will get acquainted with the organization of the work of this center. Of interest are the concept of its creation, the allocation of space, the selection of the contingent of tenants, the effective planning of space, the internal vertical communications system of the Budenovsky shopping center. The address of this specialized shopping center is Moscow, 53, Budyonny Avenue.
For clarity, we present to your attention a map of its location.
Transport connection
The owners of the shopping center successfully implemented it in the urban infrastructure (as you know, the effectiveness of the concept of the shopping center is reduced several times due to irrational location). The object under consideration is built very reasonably. It is important that the existing city traffic interchanges make it as easy as possible for visitors to the Budenovsky shopping center. How to get to it from the metro stations? We answer the question:
- from the metro station "Enthusiasts Highway" to the shopping center can be reached by tram number 8, 24 or 37, passing one stop;
- trams 34 and 36 go from the Semenovskaya station to the shopping center;
- From the metro station "Aviamotornaya", as well as from the New Kazan Square, buyers will get a tram 8, 24 or 37;
- from the metro station "Vykhino" there is a trolley bus number 30;
- from the Perovo station to the shopping center there are trams No. 24, 34 or 37;
- from the metro station "Novogireevo" - trams No. 24, 34, or 37
- from Kursk station - tram number 24.
We have presented 7 travel options for shopping. As you can see, it’s not difficult to get to the Budenovsky shopping center. Hours of the shopping center are the same daily; There is no lunch break, and this is convenient for buyers.
Who is the owner of the shopping center?
The effectiveness of a shopping center is based on the balance of interests of the owner (developer), trading organizations (tenants) and, of course, buyers. A convenient tool for ensuring the core business of the shopping center is the official website. What is striking in its analysis? According to the zone of influence on household trade flows and the total rental area, this shopping center clearly exceeds the microdistrict value, it can be attributed to the district.
However, the limited information presented to readers is striking. Generally speaking, the lack of openness is a problem in transition. A characteristic feature of domestic business is the lack of information about the owners presented to the general public. Indeed, the identities of people who own the Budenovsky shopping center are veiled by a laconic "we". Although experts argue that for this type of shopping center, their number usually ranges from two to six.
Convenient interactive interface from the developer
Nevertheless, the organization of the Budenovsky developer advertising activities to promote the complex, as well as to promote the goods of its sellers and tenants, deserves respect. Nameless developer organized an effective communication of sellers with buyers through the official website.
Without leaving the house, a potential buyer, going to the Internet on the official page of the shopping center on the Internet, selecting the “Scheme” section on it, sees not only the location of the main trading sections (of which there are eleven), but also the actual placement in each section of the entrepreneur-tenant, his name, product range, contact phones. The buyers are presented with the distribution of the area of the Budenovsky shopping center. The interactive layout is compact and convenient.
On groups of goods sold in the shopping center
From the point of view of the buyer, the choice of the product of interest - digital technology - is facilitated by information. It is wise to familiarize yourself on the eve of a visit to the shopping center with the departments in which to look for the goods of interest. In the “List of goods” section, the assortment sold in the shopping center is grouped into main categories:
- GPS;
- automotive equipment;
- PC accessories;
- household video and audio equipment;
- video and photo equipment, accessories;
- external USB devices, Bluetooth;
- game consoles and accessories;
- accessories for PC;
- assembled computers;
- PDAs and accessories;
- mobile phones and accessories;
- multimedia and software;
- laptops, accessories, components;
- office equipment;
- tablet PCs and accessories;
- radio equipment;
- connectors, adapters, cables;
- consumables, stationery;
- servers;
- network hardware;
- video surveillance and security systems;
- telephony;
- services;
- Input Devices;
- clean media.
The product that interests the buyer becomes visible on the site when the desired category vibrates. This will open a list of subcategories, which, in essence, represent the segment of the assortment of goods of interest to the buyer of the Krasnoarmeysky shopping center. For example, when purchasing a monitor, a person sees the names of thirty sections where they are sold. According to the scheme, he can rationally outline his route along a huge shopping center in advance.
Business tenants
As you know, many users prefer to buy products of famous brands. Within the walls of the "Krasnoarmeysky" branded stores Apple, Asus, Sony, Toshiba.
Dozens of tenants are united by the Budenovsky shopping center. The shops operating in it have proven themselves well and have their own clientele. In particular, such of them have been working for a long time and successfully: COMDES, EnterNOTE, LAPTOP, RD.COM, RE: STORE (Apple partner), TFK, "Vobis", "KIBER [net]", "KIT", "Parity-94 ", " Polaris ", " Radio Engineering-K ", " Regard ", " Respect ", " Sibiuss ", SCM" PortCom ", " Stalker ", " StartMaster ", " TVIKLAB ", " Digital World)).
About Center Buyers
The leading sales area of the shopping center is computer equipment.
Budenovsky is deservedly in demand among users who want to purchase a PC for themselves that meets their individual needs. Trained and trained salespeople are at the same time good consultants. They can expertly tell the buyer the right model of laptop, tablet. The buyer knows: by visiting the Budenovsky shopping center, he will be able to get several configuration projects for his future PC at once, choosing from them the optimal one that provides the desired performance and reliability.
Choosing a computer will complement a wide selection of office equipment and accessories. And right here, in the shopping center, you can pick up both an ergonomic computer desk and an armchair. The range of photographic equipment is extremely large: from amateur to equipment of professional photo studios.
Here you can also satisfy the most sophisticated gourmet taste of mobile telephony. A worthy economic option starts at a price of 4, 000 rubles, the classic level is estimated at between 4, 000 and 10, 000 rubles, and finally, an elite category, the cost of which starts at 10, 000 rubles.
Fans of computer entertainment will be impressed by the choice of game consoles: Sony Playstation, Game boy, Nintendo, Wii, PSP, XBox, Dendy, as well as an assortment of games.
About reviews
Any inquiries of the consumer can satisfy the "Budenovsky" shopping center. Customer reviews deserve attention.
As you know, when planning any large purchase (and the acquisition of digital technology is just that) the prudent buyer first gets acquainted with the average market prices. Obviously, tenant sellers do not say a fixed cost. Therefore, buying a quality product and hearing from the seller an inflated price, do not get lost. From the reviews it follows that in this situation, buyers using a smartphone connected to the Internet, clearly demonstrate the real price to the seller. After which the price drops, and the long-awaited purchase becomes a reality. In a word, you should bargain in Budenovsky.
