TikTok encourages users to participate in ocean conservation by posting videos to help raise awareness of the issue. The company announced that it will donate $ 2 to Conservation International for each file uploaded to the platform with the hashtag #SaveOurOceans. Users can also apply a specially crafted effect to their videos.
Donations limited to US $ 100, 000 will be used to save 3, 000 square kilometers of the ocean as part of a global campaign in countries such as France, Italy, India, the UK, Japan, Hong Kong, Spain, Malaysia, Indonesia, and the United States.
