Alexander Siradekian - Russian designer of shoes and accessories. AleksanderSiradekian brand has conquered the international luxury goods market for 5 years of existence. How did Alexander Siradekian come to today's success, and is his brand ready to compete with the best Western shoe makers?
early years
The year and place of birth of Alexander is 1978, Tbilisi (Georgia). Siradekian has been interested in shoes since childhood. As a boy, he drew models of women's shoes for fun. When Alexander was about 6 years old, his grandmother gave his sketch to a shoe workshop. The imagination of the future designer formed the basis of the work of professionals. Siradekian himself liked the ready-made shoes and had success with his loved ones.
After graduating from high school, Alexander entered the Tbilisi Academy of Arts, but he studied there only one course. In connection with the outbreak of hostilities in Georgia, Siradekian left his homeland and moved to Moscow.
The start of a fashion career
The conquest of the Russian fashion industry Siradekian began with the work of a stylist. In 2002, he joined the Fresh Art creative team. The band members stylized the performances of domestic stage stars. Fresh Art created clothes and shoes with a bright character. The brand’s products appeared in the wardrobe of world-class stars like the athletes of the Williams sisters and singer Marilyn Manson.
The team broke up in 2012. Each of the participants began work on individual projects. Alexander Siradekian chose the career of a designer of fashionable shoes.
Creation of the AleksanderSiradekian brand
Alexander's name brand was launched in 2013. The first collection was called My Way - “My Way” and included women's shoes with high heels for special occasions. The models were decorated with thick silk fringe. She has become a signature shoe item from Syradekian.
The first product collection was sold out in two weeks. Shoes with bright design quickly earned the recognition of celebrities. Among the clients and fans of the brand are Evelina Khromchenko, Kristina Orbakaite, Yana Rudkovskaya, Brazilian supermodel Adriana Lima.
By 2015, AleksanderSiradekian was internationally recognized. By the release of the Hollywood movie "Cinderella", Disney invited Alexander to create his own version of the crystal shoes of the heroine. World-famous fashion designers participated in the action, and AleksanderSiradekian became the only Russian brand among them.
Since 2016, designer Alexander Siradekian has been creating Haute Couture shoe collections. These are handmade accessories. Each pair takes up to several weeks of work. Collections on display in Paris.
Designer and brand today
At the moment, AleksanderSiradekian is one of the few fashionable Russian brands that have won international success. Products of Alexander Siradekian are presented in department stores of world capitals and catalogs of the largest online stores that specialize in luxury goods.
The brand has lines of women's and children's shoes, accessories and socks. The production of products is carried out in Italian factories under the direct control of the designer. The brand of Siradekiana offers the option of custom-made shoes.
When creating collections, Alexander Siradekian is inspired by the culture of his native Georgia, stories of fairy tales and travel memories. The designer is faithful to the concept of shoes for special occasions. Among his works, shoes with high (from 12 cm) stilettos, decorated with lace, crystals, satin bows, predominate. Silk fringe remains the brand name of AleksanderSiradekian women's shoes. The starting price for the brand’s evening shoes is at least 40, 000 rubles.
