The successful entrepreneur Boris Zarkov gained wide popularity among the general public thanks to the worldwide recognition of his restaurant White Rabbit, which has been on the list of fifty best restaurants in the world for several years. This event, which took place for the first time in 2015, made a splash in the gastronomic world. Currently, White Rabbit is one of the most visited restaurants in Moscow, and also has a wide range of dishes and a high level of service.
early years
Biography of Boris Zarkov began in the north-eastern part of the city of Moscow, in the Basmanny district. The most remarkable and crowded part of this quiet place was the market, where Boris and his friends disappeared as a boy. Subsequently, the market was abolished. The Basmanny district also has a rich history, because it was there that the great poet A.S. Pushkin was born.
In this part of the capital, young Boris graduated from high school, and then successfully passed the entrance exams at Stankin Moscow State Technological University.
Boris Zarkov: career
In his student years, Boris opens a network of car washes, which quite successfully begin to function and bring a steady income. Then, with the support of a friend, he takes a loan and opens his first restaurant. But the business is not profitable and Boris decides to sell it.
After the sale of an unprofitable restaurant, Boris Zarkov with partners opens White Rabbit, taking as a basis for interior design a fairy tale by Lewis Carroll.
White Rabbit Discovery History
White Rabbit is located on Smolenskaya Square in Moscow, on the territory of the shopping center. The chef of the restaurant becomes the famous Konstantin Ivlev. But their relationship with Boris did not work out and the businessman began searching for a new chef. His choice fell on the young and talented Vladimir Mukhin.
At that time, Vladimir had been working at the Buloshnaya restaurant for eight years; he was appreciated there. He received the title of chief at twenty-one. B. Zarkov offered V. Mukhin the position of chef in the White Rabbit restaurant and talked about plans to get into the international list of fifty best restaurants. Currently, Vladimir Mukhin is a real celebrity in the gastronomic world. He teaches master classes, lectures and travels a lot.
Due to the world-famous restaurant and the talent of Vladimir, the White Rabbit project is in great demand among guests and residents of the capital. It is worth noting that more than half of the visitors to the restaurant are foreigners. According to Boris Zarkov, a restaurateur, White Rabbit did not feel the crisis. And the issue of sanctions was resolved by replacing imported products with domestic goods. Of course, the restaurant’s menu was completely revised, expensive dishes had to be removed so as not to raise prices. But in general, according to the businessman, there were no special problems. Moreover, the restaurant uses the principle of seasonality, so the menu is constantly being reviewed.
Of course, the restaurateur noted that in our country there are simply no certain products, for example, such as oysters and parmesan. These sharp corners had to be circumvented, establishing imports from Asian countries.
As a result, the restaurant gained new customers and reserved the status of an elite establishment.
Other projects
Zarkov Boris Konstantinovich, in addition to White Rabbit, takes part in many other interesting projects. Among the most famous is the Black Sea restaurant "Che? Kharcho!" in the city of Sochi. This picturesque place attracts tourists and locals with an abundance of local dishes. The rich assortment of fish and seafood presented in the restaurant, such as flounder, raps, red mullet, mussels and others, deserves special attention.
The famous restaurateur with partners was one of the first to develop a restaurant business in Sochi. Now with the participation of a businessman, about eight restaurants are open. Some of them are seasonal.
Recently, the first mushroom restaurant Mushrooms has opened in Moscow. At the very beginning, it was planned to make truffles the main dish, but because of the crisis, it was decided to expand the concept. The restaurant, thanks to its originality, quickly gained fame.
Currently, Peruvian cuisine is gaining worldwide popularity. Therefore, Boris and partners open the Chicha restaurant. The traditions of Peruvian cuisine are distinguished by their originality, which was preserved in the interior and in the assortment of dishes of the restaurant. Now Chicha is a whole chain of restaurants that is rapidly gaining popularity among the population.
Another interesting project was called White Rabbit Lab. This place of experimental kitchen with cutting-edge equipment was conceived for meetings with culinary critics and for conducting master classes.
Gastronomic travel
A successful restaurateur often travels the world, searching for new recipes and fashion trends for his business. According to Boris, it is necessary to constantly learn, introduce new ideas, otherwise the restaurant will lose demand.
Before opening a restaurant of Peruvian cuisine, Boris Zarkov traveled a lot in Peru, visited local restaurants, got acquainted with the cuisine. Also among the countries he frequently visits are France and England, especially its capital, London, since it is he who is now the gastronomic capital for the whole world.
Separate mention, according to Boris, is deserved by US meat restaurants, especially in Austin and Los Angeles.
Mexican cuisine is becoming a new fashion trend, which inspired the famous restaurateur to travel to this exotic country.
Boris does not forget about the vast expanses of our homeland. He is closely following new interesting projects and startups in the culinary industry.
A successful businessman does not get tired of repeating that the restaurant business in our country lacks seasonality and locality. For example, on the whole island of Sakhalin there is not a single fish restaurant, although this is what the Far East is rich in.
Also among the shortcomings of business in Russia, the restaurateur highlights the problem of ethical consumption, which is understood as the rational use of all parts of animals and an increase in the share of vegetables. For example, in restaurants in Europe there are a lot of offal dishes, it has been working there for a long time, and this trend came to our country quite recently.
Business development prospects
Currently, B. Zarkov plans to open a restaurant abroad. Among the countries he considers for this include England and the United Arab Emirates. According to Boris himself, these are places with a large tourist flow and the most comfortable conditions for doing business, unlike the United States, for example.
Thus, the opening of a fish restaurant in Dubai will take place very soon. It is known that now seafood dishes are very popular. The businessman has not yet revealed his plans, but the project promises to be very interesting.
Boris also plans to get on the first line in the world ranking of the best restaurants. Currently, he and Vladimir Mukhin are actively working on this ambitious project.
Soon, the opening of the first in our country and long-popular worldwide gastro-fast food on Red Square will take place. Boris and his partner have been working on this grandiose project for almost a year now. The average bill of this restaurant, as planned by businessmen, will vary from 1, 500 to 15, 000 rubles, and they plan to get the main profit from the tourist flow.
Secrets of Mastery
A well-known restaurateur is sure that for successful business development you need to invest a lot in developing your team. So, all employees of the White Rabbit Family holding regularly go on internships and attend master classes both in our country and abroad.
The businessman himself admits that competitors sometimes manage to lure his experienced employees, but he is ready to put up with this risk. For example, a lot of sous-chefs worked under the leadership of V. Mukhin, many of whom currently work for competitors. Thanks to the wise policy of Boris, Vladimir Mukhin is now a world star in the gastronomic world. Of course, this is largely due to the chef himself. According to Boris, Vladimir works a lot, constantly goes on business trips and communicates with the right people. Every Thursday at the White Rabbit restaurant there is a real exciting culinary show under the leadership of the chef, which literally captivates all visitors to the institution.
Hobby of a famous restaurateur
Numerous friends and employees of Boris Zarkov admit that he is a very extraordinary person, reads a lot and understands art. In his free time, the famous restaurateur paints watercolor landscapes and still lifes pretty well.
Also, from the last hobbies of the businessman are electronic music classes in which he excelled. Boris himself admits that there is always not enough free time and now he is trying to spend it with his family.
