Even the most sober-minded person is often under the control of illusions or becomes a victim of the game of his own brain. Do not believe? Perhaps you are one of those rare people who are able to control everything in their lives, share your exceptional experience with others. Otherwise, our examples (based on psychological research) will give an explanation of what has become familiar to many everyday moments.
Doorway phenomenon
Have you ever come into a room with a specific purpose, and then completely forget what it was? It turns out that the doors themselves are to blame for such strange memory failures. Psychologists at the University of Notre Dame have found that going through a doorway causes what is known as the boundary of an event that separates one set of thoughts and memories from the next in the mind.
Halo of attraction
Despite the fame and vitality of the statement “Do not judge a book by its cover, ” the human brain, unfortunately, is inclined to do just that. The phenomenon called the "halo effect" is that the only positive quality in a person can deceive our mind, making us think that this person has many good features.
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For example, when someone is found attractive in appearance, the impression is often automatically made that he or she is smart, kind, funny, etc. This is by far the most common example of a “halo effect”, so common that the phenomenon becomes so also known as the "stereotype of physical attractiveness."
Detachment at height
For many people, being at a certain height, especially for the first time, creates a surrealistic feeling of isolation, loneliness, "breakaway". In international practice, this is called a breakaway phenomenon.
According to Dr. James Giordano, professor of neurology and biochemistry at Georgetown University Medical Center, a person can feel a sense of isolation from the earth, estrangement, even if he is in the upper part of a tall building or on a balcony.
Most often this happens during the flight, but is in no way connected with a fear of heights. On the contrary, a similar phenomenon makes some people feel very calm and peaceful.
The attractiveness of discounts and sales
Despite the obviousness of the process, sellers use this phenomenon everywhere and incredibly effectively, forcing consumers to think that they want to buy a product that they really do not need. Dr. Deborah Sercy of the University of Florida Atlantic studied the problem. She explained the mechanism of brain deception by the attractiveness of a bargain.
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First, traders set the price of a thing and try to encourage the target audience to buy it. If the cost seems excessive, a lower one is offered. Since the higher price has already managed to fixate and cause certain negative associations in the mind of the consumer, when it decreases, it creates the impression of economy, as a result of which the product is mainly bought. However, if the seller initially proposed an equivalent low cost, then most likely they would not have purchased the product.
Impression for life
If you have ever wondered why one bad experience can ruin the impression of something for a very long time or even forever, blame your own brain. Often the only unsuccessful attempt to try unfamiliar food can tarnish the taste of this food in your mind for a long time. At the same time, the negative illusion will be so strong that even if the treat has all the qualities to please the taster, then the sensation will be unpleasant.
If you experienced undesirable physiological effects shortly after eating something (regardless of whether the food itself became a cause of discomfort), then you will probably get a distaste for the taste of this product for a long time, and it will cause the brain to impede the repetition of the experiment in every way.
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Stories of needy customers buying food at a stock supermarketThe phenomenon is known as the "Garcia effect", by the name of the scientist who paid attention to him, who initially tested the phenomenon on rats.
Arrows
Arrows, as a graphic symbol, have amazing potential - they can distort the perception of distance, direction and length. There are at least two well-known optical illusions based on this phenomenon. One of them, the Mueller-Layer illusion, uses three lines of equal length and arrowheads to make the segments appear different. Another paradox of vision is called the Flanker problem. To experience its effect on yourself, you will need to observe a screen with several arrows and then choose the direction of the average vector. And making it harder than it sounds!
Boundless expanse
The monotonous terrain, devoid of marks (for example, desert), involuntarily forces a person who believes that he is going in a straight line to gradually change direction and move in an arc, creating loops and circles with a diameter of up to 20 meters. German researchers at the Max Planck Institute for Biological Cybernetics found that with every step, the walker has a slight deviation in the vestibular or proprioceptive (muscle) balance of the body. The cumulative effect of such a motion error is able to send a person to circle on the ground, gradually reducing the radius - the circles will become denser.
This does not happen when people can reconfigure their sense of direction using objects as reference points.
