Designer Anastasia Zadorina is a new name in the world of modern fashion. The debut collection of 2011 at the competition "Russian Silhouette" made a strong impression on the audience, and since then all the shows Zadorina pass with great success. A successful entrepreneur who has turned a hobby into a profitable business, sews luxurious evening dresses in which many Russian celebrities flaunt. Her ideally fitting dresses are adored by T. Navka, Yu. Baranovskaya, A. Savelyeva and other stars who choose exclusivity and quality of work. The designer performs all the sketches in person, carefully treating any trifles.
Career start and first wins
Anastasia Zadorina (Shekin’s maiden name) was born in 1989 in Berlin. At the age of 14, she and her family moved to Moscow and entered MGIMO, but the girl who was keen on design from early childhood was not going to work in her specialty. While still a student, the student attends the courses of A. Vasiliev - a famous fashion historian and theater artist - and takes lessons in academic drawing. Nastya often turns in the studio, where the craftsmen sew things according to her individual sketches.
The future star is not embarrassed by the lack of specialized education, and the girl at home sews the first collection, which Tatyana Mikhalkova liked very much, who created the Russian Silhouette charity foundation. Anastasia Zadorina respects the former fashion model supporting Russian manufacturers, who saw her unique talent, and thanks her for everything.
Soon, the work of the black-haired beauty is noticed at the competition of young designers of Grazia magazine, where Nastya receives a special prize. After a resounding success, the girl’s parents, skeptical about the choice of her daughter, understand that her passion for fashion is very serious.
New contract
Now Anastasia Zadorina heads not only the Anastasia Zadorina brand, but also ZA Sport, which since 2017 has become the official supplier of uniforms for our Olympic team. The company, already working with the Dynamo Volleyball Club, Vnukovo Airport, won a tender to create equipment for Russian athletes. A company of professionals led by Nastya sews products in large volumes for their customers and works in a very intensive mode.
Successful businesswoman
“Fashion is a business for me, that's why I load my production to the maximum. My company is engaged in handmade dresses, in sportswear, and overalls for miners and security guards, ” says the cheerful Anastasia Zadorina. The designer, whose biography is full of successful business projects, thoroughly knows the whole process of creating each thing, makes decisions on the purchase of the right fabrics, and deals with financial reporting.
She does not hide the fact that at this rate she does not have time for creativity at all: "Designers do not paint new collections from morning till night, they solve problems with tenants, buyers, the task of choosing the threads of the right shade rests on their shoulders, and also forget about contracts and bills."
New format of work
She really likes working in the format of an atelier, which was opened at the end of 2016 on the sixth floor of the Ukraine Hotel (Radisson Royal Moscow). Daily meetings with your beloved customers bring positive emotions, and the girl feels the return. A talented beauty for each client finds an individual approach, taking into account all the wishes. Any thing you like can be customized for free. But the boutiques opened several years ago in shopping centers, Anastasia Zadorina considers commercially unprofitable stories.
Lack of provocation and outrageous
However, Nastya is engaged not only in evening dresses and sportswear. In 2013, she introduced a new collection called Romantic Rock, in which the spirit of romance was clearly present, and showed the general public outerwear made of fur and leather. In the work of a designer experimenting with decor and materials, you can not find anything provocative and rude. A business woman who is thinking about whether an outfit from the released collections can be worn in real life admits that she creates many fabrics for her outfits. She designs sketches of prints, uses expensive Brazilian stones and Japanese beads in jewelry embroidery, and buys sequins for dresses personally in Paris.
Elegance and femininity
Nastya is convinced that the main weapon of a woman is elegance, and let other designers let out flamboyant and vulgar outfits. She notices fashion trends for aggressive details, but she herself will never dress in this style, because she does not see herself in this image. Her new spring-summer 2017 collection is the epitome of lightness and transparency. Outfits of snow-white color harmoniously look with decor elements of silver and gold shades.
The successful Anastasia Zadorina, whose photo has recently often appeared in glossy magazines, has launched her jewelry collection and is happy when shoppers are asked to choose the full look - not only a dress, but also accessories. She gives advice not to chase fashion, but to select outfits that go and emphasize the individuality of the person, and often creates a new dress with his future hostess.
A bit about personal
The owner of several companies and the Latin Quarter restaurant Anastasia Zadorina, whose biography is developing quite successfully, was married, but she divorced and did not mention her ex-wife in any of the many interviews. The girl is the mother of the wonderful baby Mark, who is hiding from the press. No matter how busy Nastya is, she always gets up at six in the morning so that her son sees her first, and not the nanny.
