Russia has long remained in the shadows at high fashion weeks, but our oblivion is gradually coming to an end. Young fashion designers take the initiative into their own hands and decisively unfold the tastes of fashionistas from around the world in their own direction. Moreover, aerobatics work is the attraction of foreigners with clothes and shoes "a la rus." One of the pioneers was Alena Akhmadullina, a fashion designer with the appearance of a model and male performance.
Who is she?
Huge eyes of the color of pure water, thick eyebrows in an arc and fluffy eyelashes - Alena Akhmadullina could become the heroine of books and novels if she was born a little earlier, but she managed to succeed in our century. At 37, she is a successful fashion designer, founder and chief designer of the brand Alena Akhmadullina. The name, by the way, had to be slightly modified to match its fabulously-Russian image, parents called Akhmadullina Elena. The future fashion designer was born in a family of nuclear engineers in the town of Sosnovy Bor. All my childhood I was actively involved in sports, and finally my mother’s mental organization could not stand it - my daughter was taken to an art school.
Career start
At 17, Alena Akhmadullina entered the St. Petersburg University of Technology and Design, after listening to a lot of criticism and gloomy predictions that they would not be taught fashion. At the initial stage, the girl did not need such a narrow specialization, first of all, she wanted to learn how to draw. Science went for the future, and in 2000, at the competition of young designers, the girl took the Grand Prix and the prize “Dress of the Year 2000”. Then there were competitions in Italy and Switzerland. They started talking about the young designer. A year later, the prêt-à-porter brand debut collection came out. In 2005, at Paris Fashion Week, Alena Akhmadullina showed her fabulous nature with fur coats under the fly-clatter, skinny pants and flying maxi dresses. Since then, she has been a regular participant in the Paris Fashion Week.
Job
Paris is, of course, an achievement, but you do not have to relax. On Ligovsky Prospekt, in the design studio, the work of the creative workshop of the fashion designer is in full swing, where 9 people work: cutters, tailors, designers.
Each collection is a challenge to stereotypes. In the autumn-winter, the avant-garde of the 30s was reflected - soft fabrics, flying skirts, combined with men's tailcoats and tuxedos. In 2007, designer Alyona Akhmadullina won a competition to develop uniforms for the Olympic team, which greatly influenced the motives of the winter collection. Then came the collection of bags and accessories for Yoga magazine.
In work and life, she never looked for Akhmadullin's idols. She regularly raises her educational level, as she seeks inspiration in new experiences. A vivid reflection in the work was her acquaintance with the works of the artist Vasnetsov. She presented a collection with such motives in Paris in 2008. The same year I remembered the work on the design of dolls for the anniversary of the Voque magazine and the opening of its own boutique in Moscow. It seems that recognition has fallen from all sides, because in 2009 Alyona Akhmadullina became the designer of the Eurovision Song Contest. The designer’s photo appeared on the list of the best in the clothing industry around the world.
Russian style
In the work of Akhmadullina, Russian tales occupy a lot of space. For her, this is a storehouse of ideas and a source of inspiration. She knows how to masterfully work with text on fabric and texture of materials. In one of the collections on the plot of the epic "Sadko", Akhmadullina depicted a magical underwater world on fabric, turning to mosaics and applications. The composition is based on waves, volumetric decor and plasticity of materials. The collection has many fur products with mosaic technique; laconic mink and karakul coats are complemented by embroidery and combined inserts, sculptural waves form. Denim is paid tribute to, although a single water theme can be traced here. Among the accessories stand out pearl clutches made of mother-of-pearl plastic, bag-bags with a handle in the shape of a shell and glasses with waves on the arms. Even in the West, “Russian fashion” is popular, with which Akhmadullina is firmly associated. The designer chooses high-quality natural materials, does not neglect any forms and loves to return to the past.
Personal life
Profit in one sphere is compensated by a decrease in another, which Alena Akhmadullina experienced on herself. The personal life of the girl is not particularly successful. She managed to marry Arkady Volkov, a producer with connections in the West. The marriage lasted seven years, but ended in a separation. The reason for the gap is still shrouded in mystery, although there are rumors about Alena’s infidelity and her plans to become a friend of the life of a mysterious oligarch. A rumor about Alena’s inability to become a mother is also mentioned. Akhmadullina is not exchanged for fleeting novels, devotes time to herself and goes in for sports a lot. Apparently, she uses her lull for the preparation of a new extraordinary collection. And the audience is again waiting for their favorite fairy-tale prints. By the way, the personal life of the designer was discussed even because of working moments. At one time, Akhmadullina’s brand was financed by Oksana Lavrentyev’s close friend. A few years had been rumored about a scandal between the two girls, since there was an acute question about the division of rights to the fashion house.
