This name is still unfamiliar to many uninitiated, but almost everyone has heard of it in the fashion world! Artem Krivda is a designer who quickly broke into the Russian fashionable kingdom and won the hearts of thousands of fashionistas and women of fashion. Recently, he is among the favorites of the Russian fashion industry. A certified lawyer, Krivda Artyom once decided to try himself in a completely different field - to come from the southern provincial town to the capital and make himself public. Of course, fashion is a “girl” capricious and unpredictable, but she accepted him, and he became his own overnight. At first, he was not a designer, but acted as a director and producer of fashion weeks, shows, etc.
Designer Artem Krivda: biography
The future fashion designer was born in 1981 in the provincial small town of Azov, which is located in the very south of the Russian Federation. As Krivda Artem himself puts it (jokingly or not, it is unknown), he is from a family of millionaires, but at the same time, he has absolutely no memories of a carefree time in life. The only thing he remembers is that he lived in abundance. After graduation, he entered the law faculty of Rostov University, and after receiving a diploma decided to go to Moscow and find himself.
First steps into the fashion world
Having found himself in the capital as a 23-year-old man, Krivda Artem began to look for work. He had no housing, no money. But he had a great desire to work, and also he had the greatest wealth - a mind that could give out many creative ideas. One of the new acquaintances advised Artyom to go for an interview as a manager for working with designers during Moscow Fashion Week. The young man did not even imagine that it was the responsibility of such a manager, and whether he could even cope with the work, because he was very far from the world of fashion. However, oddly enough, he was hired for this position. Probably circumstances helped him. He became involved in the production and production of fashion shows, shot fashion videos, stylized lookbooks, both for Russian and international brands. His first salary was five hundred dollars. On them, he was able to rent an apartment. Further, his fees began to grow, and he began to get a taste.
Beginning of independent activity
In 2014, after 10 years in the fashion industry, Artem Krivda, whose biography is described in this article, decided to establish his own brand. At first he began to create clothes for his friends, and during the New York holidays. When the collection was ready, they shot a very interesting lookbook in the most fashionable area of New York. The main character of his female collection was his girlfriend, Maria Granina. By the way, the very first clothes that Krivda Artyom modeled was an unusual jacket with an original print. This was the beginning of his triumph!
About myself
Artyom Krivda believes that his starting capital was a special gift and brains that dictate to him various ideas that he sold to people. He also believes that the uniqueness of his brand lies in the fact that all clothes are sewn in Moscow by several of the best manufacturers. The target audience of the young designer from Azov is intellectual youth, for whom he creates not just clothes, but a philosophical message. So, his collection “WORLD. FUTURE ”he created at the moment when local wars broke out in different parts of the globe. His collection, he seemed to encourage people to stop and think better. He wanted everyone to understand that there would be no future on Earth without peace. He wanted people to not forget about true values.
Cooperation
His first client was a wonderful buyer and supervisor Gosha Rostovshchikov. When he first saw the Artem Krivda collection, he was inspired and bought quite a lot of clothes for the Podium boutique, which was located on Kuznetsky Most. His first buyers were also charming girls Chistova & Endourova. The designer decided to start cooperation with the Russian brand St. Friday The result of this collaboration was a product that immediately became in demand! Before Artem founded his brand, he collaborated with well-known world brands as part of fashion weeks, organizing fashion shows for them.
Activities
In addition to being considered a rather successful clothing designer today, Artyom Krivda is a director and producer. He is a very creative person, incredible ideas are arising in his head that he is in a hurry to put into practice and arranges enchanting fashion shows for almost all famous world brands.
Debut collection
The first show of Artyom Krivda was organized in the flagship store “Podium Concept Store”. This event was called Olympic Rock, the collection was also called. It combined the following topics: Roman gods, the Gothic chic of Paris and the latest fashion trends of men's wardrobe. The collection included clothes made of leather, silk, neoprene and cashmere. The cut of the models was concise, so they could be safely combined with each other and create new images in the “casual” style. The presentation was attended by such megastars as Victoria Lopyreva, Valery Leontyev, Alexander Vasilyev and others.
Wise thoughts
Artem believes that the designer becomes one who does not want to be like others, and also wants to make people so that they are pleasantly different from the total mass. There are a lot of designers today, and only a few manage to attract everyone's attention. What helps them? Firstly, the designer must have personality. You cannot be a gray mouse and achieve recognition. We must strive for originality. Artem believes that the complexes that parents once instilled in children are fraught with great evil. It is very bad when a child is told that he should be like everyone else and not stand out from the crowd. Nothing could be worse than that. This also applies to those cases when a person wants to be a gray mouse and not stand out, and when he wants to stand out, he begins to look like a crowd, blindly follows any trend, losing his zest. For example, everyone has tattoos, and I’ll make them for myself, what am I worse than others ?! Artem believes that it is not necessary to be a designer in order to create fashion; each person is able to come up with something new every day. Contrary to the claims of many, A. Krivda believes that you can learn design art.
Memories
It seems to many that when Artem Krivda says that he does not remember his childhood, he is disingenuous. However, the designer claims that this is true. The most vivid memory that he has preserved from childhood is Aivazovsky’s painting “The Ninth Wave”. His grandmother inspired him to always be grateful to God, and not only in those cases when you ask him for salvation, like people on a ship in the picture of the great marine painter.
Personal preferences
A.Krivda according to the zodiac sign Leo. In fact, he is as imperious, ambitious and demanding both to himself and to his environment. He himself is very fond of brands such as Saint Laurent, Acne Studios and Louis Vuitton, and from the Russians - Arsenikum Dmitry Loginov, VIVA VOKS Oleg Ovsiev, Ruban Alisa and Julia Ruban. He prefers to wear the clothes of Russian designer Anton Lisin. Artem loves to travel. He tries not to go to those countries where he was once before. The designer loves to read, his most favorite books are “Portrait of Dorian Gray” by Oscar Wilde and “Fight Club” by C. Polanik. From films he loves “Drive” and “Place under the pines”.
An ideal day for Artyom Krivda is rest on the seashore with an ice cocktail. The designer’s morning begins at dawn. In days, he sleeps for about two to three hours. He considers his competitor time, works seven days a week. Still would! The organization of fashion shows for such world brands as Chanel, Gucci, etc., does not allow you to relax. You need to be a good psychologist and a diplomat to be able to find a common language with so many clients and employees. Artem does not like conflicts and thinks that everything can be solved amicably. The main thing is to find the right note in communication.
A family
It’s forbidden to talk about fashion in Artyom’s house. This is a taboo. Here he comes to rest from work. With family members, they can talk about everything, but not about shows or collections. The designer is very grateful to his parents for giving him several important life lessons. So, even if the whole world is against your idea, and you are sure that you are right, then you do not need to turn off the chosen path. He is glad that he was born in his family. His childhood was warm, affectionate, he never heard harsh words addressed to him, grew up in love and respect.
