Have you ever wondered why a large mobile phone company and a global computer giant are named after a blackberry and an apple? Or why is a popular social network named after the sound the bird makes? Or what does the character of Moby Dick have to do with the largest coffee shop chain in the world?
This article traces the etymology of the most famous companies.
Starbucks
This coffee company and coffee chain of the same name was named after the first assistant in the Moby Dick novel. The founders thought that this name would inspire a sense of romance and serenity, and memories of beautiful sea landscapes would pop up in memory.
IKEA
The name "IKEA" hides the first letters of the name of the founder of the company, the name of the farm and the area where he was born. The decoding sounds as follows: "Ingvar Kamprad Elmtarid Agunnaryd." As you can see, this abbreviation has nothing to do with furniture.
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Lego
The name of the company came from the phrase leg godt (in Danish), which in translation into Russian means "play well." Also, the word lego is translated from Latin as "I put it together", but company representatives say that this is only a coincidence.
Skype
The original name looked like Sky-Peer-to-Peer, which later turned into Skyper, and then was reduced to Skype.
Microsoft
Initially, the original name looked like Micro-Soft. This name was coined by Bill Gates, it was supposed to represent the company that worked on the software MICROcomputer SOFTtware.
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Pepsi
Oddly enough, the company was named after the pepsin food enzyme. And initially, "Pepsi" was positioned as a healthy drink that can establish the digestion process.
7-eleven
Initially, the company was called U-Tote'm. In 1946, the company was renamed 7-Eleven. This was done in order to indicate the new schedule of the company - from 7:00 to 23:00. Although most branches today operate continuously, 24/7, changing the name is not included in the plans of the company’s leaders.
Nike
The company is named after the Greek goddess of victory - Nicky.
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Wendy's
Founder Dave Thomas named his company after his daughter’s baby nickname. The real name of the girl is Melinda.
Yahoo!
Abbreviation Yahoo! means Yet Another Hierarchical, Officious Oracle. This phrase is translated as: "Another hierarchical, but informal oracle." The term “hierarchical” describes what the Yahoo! organized in the form of subcategories. And the word "oracle" is here meant as a source of strength and wisdom.
In general, no matter how intricate the transcript of this abbreviation sounds, and the founders claim that they left this name only because it sounds great and is used in modern slang.
Adobe
This computer software company got its name from Adobe Creek, a creek that flows behind the house of John Warnock, one of the cofounders.
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eBay
Pierre Omidyar created the consulting center Echo Bay Technology Group. But one gold mining company has already taken the EchoBay.com domain name, so Omidyar has registered eBay.com. He says that at that time he simply could not think of anything else. This option was the only one that seemed to him the most successful.
L'oréal
In 1907, a young French chemist Eugene Schuller developed an innovative formula for hair dye. He named his invention Auréole, in honor of the then-popular female haircut. Over time, the name changed a little, and it began to sound like L'Oréal.
Volkswagen
Translated from the German language, the word volkswagen means "people's car".
Groupon
The name is quite obvious, but Andrew Mason’s CEO was so often asked what the name of the company means, that he spent all the time allotted to him at the 2011 Webby Awards to explain: “This is a reduction from the "group coupon". ”
ASICS
The name is an abbreviation for the expression Anima sana in corpore sano, which is translated from Latin as “Healthy Mind in a Healthy Body”.
Mitsubishi
The name consists of two parts: mitsu means “three” and hishi (which is pronounced bishi when standing at the end of the word) means “diamond” (form).
Geico
Initially, this insurance company was supposed to serve only federal employees and some categories of military conscripts. Therefore, its name stands for Government Employees Insurance Company, which means "Insurance company for public servants."
The word "googol" denotes the number 1 with one hundred zeros. That's exactly what the creators of the company wanted to call their site, but a page called Googol was already taken, and the google.com domain name had not yet been registered. This name perfectly displays the amount and volume of information that can be found on the Internet.
Adidas
The company is named after the founder, Adolf Dassler. In abbreviated form, his name sounds like “Adi”, we add the first three letters of the name to it, and it turns out “Adidas”. The fact that this name can also be deciphered as the abbreviation "All day I dream of football" (in English) is just a funny coincidence.
This title is carried by special books that are provided at the beginning of the school year by the administration at US universities, to newly registered students, to help students get to know each other better.
Bic
The corporation is named after one of its founders, Marcel Bich. He pushed back the letter “H” so that in English pronunciation the company name would not cause inappropriate associations. But he was not afraid to leave a creepy cartoon man with a bowling ball instead of a head, as a talisman.
Nabisco
Previously, it sounded like a "National Biscuit Company." The name was shortened in 1971 to Nabisko.
Samsung
This means "three stars" in Korean.
LG
Popular Korean brands Lucky and Goldstar merged into one company and became known as LG. Although many people think that the name stands for "live well" in translation from English.
Ibm
Initially, the company was called TMC (Tabulating Machine Company), but in 1924 the production reached a new international level, and Thomas Watson decided to reflect this in the name, changing TMC to International Business Machines (IBM), which stands for "International Business Machines".
QVC
This name is made up of three words - quality, value and convenience, which in translation into Russian means "quality", "value" and "convenience".
Co-founder Jack Dorsey says that when they came up with the name for the social network, they used an explanatory dictionary and came across the word twitter, which means “a short burst of irrelevant information” and “birds tweeting”. And this word completely satisfied them.
Apple
The company is named after the beloved fruit of co-founder Steve Jobs. Also, this name was used to distance oneself from cold, inaccessible, complex images created by other computer companies at that time.
Aflac
This is the name from the former name of the American Family Life Assurance Company of Columbus (which remains the legal name of their underwriting).
3M
The name comes from the original name of the company, Minnesota Mining and Manufacturing Company.
Amazon
Founder Jeff Bezos planned to make his store the largest in the world, and therefore named his company in honor of the largest river (in drainage, not length) on the planet.
Volvo
The word "Volvo" comes from the Latin language and literally translates as "roll."
Blackberry
The name was coined in 1991, because in the first phone model the keys on the BlackBerry looked like blackberries.
Coca cola
Coca-Cola is made from coca leaves and kola nuts used as a flavor. Coca-Cola creator John S. Pemberton changed “K” to “C” to make the name look better.
Samsonite
The company is named after the biblical hero Samson, known for his strength.
CVS
CEO Tom Ryan said he believes CVS stands for “Customer, Cost, and Service.”
Sprint
This name is owned by the parent company, Southern Pacific Railroad INTernal Communications.
Reebok
This is an alternative spelling of rhebok, an African antelope.
