This talented fashion designer was often compared to the character from Exupery's “Little Prince”. He not only created a unique fantasy world, breaking away from everyday life, but also generously shared it with others. When he was only 25, he opened a fashion boutique, becoming the youngest haute couture designer. Givenchy brand history is like a dream come true with complex ups and downs and a natural take-off.
The birth of style
Hubert de Givenchy was born in 1927. His career begins with the work of a venerable master who had a strong influence on fashion trends in France - Jacques Fate. He later collaborated with Robert Piguet and Elsa Schiaparelli. By the way, Christian Dior, then unknown to anyone else, took over the experience with him.
Working as an assistant with eminent fashion designers, he realizes that he is ready to independently present his own collections and is establishing the fashion house of the same name. The financially deficient Hubert works initially with inexpensive fabrics. His style, different from other designers, draws the attention of the public. At first, all the clothes were made to order, but after the collection thundered throughout Paris, in the display of which the famous fashion model B. Graziani took part, Zhivanshi striving for perfection receives universal recognition. And after meeting with the source of his inspiration, his beloved muse of creativity, a loyal client and a good friend, for forty-two years he has been creating incredible images that are still being tried to imitate.
The master and his muse
Audrey Hepburn in 1954 starred in the movie Sabrina. She needed new ideas for costumes, and in search of outfits she arrives at Givenchy's Paris studio. At that time, the couturier was busy showing the new collection, but found time for a meeting. Hubert de Givenchy and Audrey Hepburn, who dictated fashion, were a unique creative tandem that gave a lot to both: commercial success and new ideas to the fashion designer, and Audrey, after meeting, becomes a real style icon. The actress often repeated that in the clothes of the master she feels herself. And the fashion designer discerned in her an innate taste.
The heroine of Hepburn - Sabrina - becomes the queen of the ball, and the outfits of the shining in the film Audrey are awarded the Oscar. The audience especially liked the organza dress with beautiful embroidery.
Givenchy brand gowns are becoming incredibly popular. Audrey with her inimitable sense of style demonstrates the costumes of a fashion designer not only in cinema, but also in everyday life.
The sense of style of a real lady
Hubert de Givenchy has repeatedly admitted that Hepburn perfectly embodies the woman for whom he creates his collections. He even came up with a high hat for her, allowing the actress to keep a whipped hairstyle under her headdress.
We can say that she was a real find for him, the "true lady", as she was called by the partners in the films. The designer, more than anyone, understood Audrey, felt her mood, he was with her both in joyful moments and in sorrowful ones. It was his support that helped her survive the separation from her husband and the death of the child.
The evening black dress and long gloves made of silk, created specifically for the film “Breakfast at Tiffany's, ” have received truly worldwide fame as a special status of chic. Then the fashion designer joked that he became immortal precisely because of this dress, and Audrey called the film one of the most successful in her career. Hubert de Givenchy dressed Hepburn until her death, and 2 years after his death, in 1995, he passes the reins of his brainchild and leaves the world of fashion.
The personal life of the master
Journalists quite often attributed the actress and fashion designer to a love relationship, but they never went beyond the boundaries of real friendship. They had a real spiritual community, not ordinary cooperation. Hubert de Givenchy, whose personal life is of interest to many, has always carefully concealed it. And only once he admitted that at the beginning of his career a pretty girl looked into his salon with a request for work. When the fashion designer founded his own brand, he invited her to the position of his secretary. And he admitted that the history of relations with her, filled with general affection, is very long. This was the only time the master talked about his personal life.
Clothing for the people
The famous house has made many discoveries in the fashion world. For example, it was Hubert de Givenchy who invented clothing for mass production. The pret-a-porter collections were born for the first time and immediately became popular with customers. Despite the "mass", ready-to-wear models are always sewn according to the designer's sketches and reflect the most fashionable trends. I must admit that it was such collections that became the main source of income for all fashion houses.
Hubert de Givenchy always wanted to sew outfits for a wide audience. In 1968, a collection of women's dresses was born, and after 5 years, he introduced the men's line. The master was happy to dress middle-class people in aristocratic and elegant models. He always emphasized that any luxury only makes sense in future democratization. But in the field of haute couture, accessible only to wealthy customers, Givenchy fashion house has created many interesting collections.
