Ricky Lauren is the wife of the founder of the brand Ralph Lauren. The history of the eminent designer is a real example of a realized American dream. Ricky remained with Ralph throughout his career. What role did she play in the success of a fashionable empire?
Ricky before meeting with Ralph
The designer’s wife is an American with European roots. She was born in 1943. The girl’s father and mother emigrated to the United States from Austria. Ralph's real name is Ricky-Ann Low-Bir.
Ricky's childhood and youth passed in New York. After leaving school, the girl went to college and received a medical education with a degree in psychotherapist.
Ralph before meeting with Ricky
Lauren is an American of Jewish descent. His real name is Lev Lifshits. The designer’s father and mother came to the United States from Belarus and settled in New York after the wedding.
Leo was born in 1939. A Jewish family with 4 children could not boast of high affluence. Going to the cinema was the main entertainment of the future designer. Inspired by the images from the films, the boy dreamed of a beautiful life. As a teenager, he began to look for jobs and bought his first suit.
By the graduation class of the school, Leo became a local style icon. He took the cinematic pseudonym Ralph Lauren, turning the name of Hollywood star Bacall into a surname. Then his first designer products appeared - ties, which the young man sold to friends.
Ralph set himself the goal of getting rich, but did not connect his future career with fashion design. He studied at the College of Economics, and later dropped out of education for military service.
Having fulfilled his civic duty, in 1964, Lauren got a job as a seller in a respectable American boutique Brooks Brothers and resumed work on ties. Ralph tried to interest New York stores with them. Large department store Neiman Marcus made him the first major order, which launched the design career of Ralph Lauren.
Love story
The first meeting of the future spouses took place in 1964. Ricky worked as a secretary in an eye clinic, where Ralph came for an examination. While waiting in the waiting room, Lauren drew attention to the girl and invited her to dance in the Bronx. Ricky accepted the offer. A romantic story developed and a few months later led to a wedding.
The wedding was a landmark event in the biography of Ricky Lauren. After marriage, she turned into the keeper of the hearth and the companion of the designer.
Married to Ralph, Ricky gave birth to three children. Today, the eldest son, Andrew, is a Hollywood producer, middle, David, is the vice president of Ralph Lauren, the youngest daughter, Dylan, is the owner of a pastry shop.
Ricky - the muse of the designer
Ralph founded the nameplate in 1967. Things quickly went uphill. Starting a career with the sale of ties, as part of his own brand, Loren expanded his assortment and began to produce full-fledged clothing collections.
The female line Ralph Lauren appeared in 1971. The designer admitted that his ideal is a girl who prefers jeans and a boyfriend’s shirt over heels and bright makeup. Wife Ricky Loren embodied the reference image. Her dressing style formed the basis of the classic female image by Ralph Lauren.
The first models of Ralph - jackets and blouses in the men's style - became a bestseller. Later, the women's wardrobe from Loren was replenished with jeans, polo shirts with the legendary logo and evening toilets.
Things from the Ralph Lauren Collection premium line, like daytime kits, carry a trace of Rika's individual taste. Dresses and suits of strict silhouette do not constrain movements and are deprived of excessive decor. The barely noticeable makeup of fashion models Ralph Lauren reveals the sympathy of Ricky and Ralph for natural beauty.
In the 1980s, Lauren released the bag, giving her the name of his wife. Accessory Ricky inherited the features of jockey equipment and talks about the love of Ralph and Ricky for equestrian sports. The bag has become a landmark of Ralph Lauren.
"Ricky" is available in various sizes and is in demand among celebrities. The latest model has a backlight and a power source for recharging gadgets.
Photographer and writer
The independent work of Ricky Loren began in the 1980s. Her passion for photography, art and cooking has found her way out of illustrated books on travel and lifestyle.
By the 1980s, the Ralph Lauren brand had turned into a fashion giant with lines of home textiles, sporting goods and perfumes. The concept of the corporate lifestyle “from Ralph Lauren” was formed, which was promoted by the brand’s advertising campaigns.
Ricky's first book was published in 1983. It was called “Safari” and was the result of the author’s trip to Africa. The album contained photos of Ricky Lauren, taken by her during the trip.
Over the next 30 years, My Island, The Hamptons: Food, Family, and History and others came out. Ricky Lauren shared with readers recipes, memories and secrets of home economics. Books illustrated with photographs from the Lorenov family archive introduced the audience to the couple’s love story and the situation on their American estates.
Ralph approved his wife's creative endeavors. The publications clearly demonstrated the philosophy of Ralph Lauren and served as an excellent advertisement for the status products of the brand.
