It is said that a person is young as long as he has dreams and goals. Anatoly Grigoryevich Lysenko, a Russian journalist and television figure, proves this very well. In 2017, he celebrated his eightieth birthday. Despite such a venerable age, the person with whose name a whole era is associated on domestic TV is still full of energy and does not cease to search for creative ideas and new talents.
Biography
Anatoly Lysenko was born in Ukrainian Vinnitsa on 04/14/1937. From childhood, it was clear that this was a difficult child. Unlike peers, he was not naughty, but was always focused, calm and judicious. At school he liked to read forbidden foreign literary works.
After receiving secondary education, Anatoly went to Moscow and in 1954 entered the Moscow Institute of Railway Engineers at the Faculty of Economics. After graduation in 1959, he decided to continue his studies at the graduate school of the All-Union Correspondence Institute.
Career in the USSR
While still a student, Anatoly Lysenko decided that he would connect his life with mass communication systems. In 1959, he began working as a freelance writer and host of popular at that time youth programs, such as KVN, Ah, well, guys! and “Ah, well, girls!”, “Twelfth floor”, “You can do it.”
Since 1968 he worked on Central Television, in the Main Edition of youth programs. Programs were born in the process of collective creativity, fantasy and fiction were especially appreciated. Anatoly Grigoryevich recalls how he and his colleagues came up with the first advertising program on Soviet TV - “Auction”. The issue showed how they put amber necklaces in three squid cans, sealed the lids and sent them to the store shelves. They announced from the screen that whoever seeks will always find. And the very next day, all the squids in the city were sold out.
"Sight"
In 1986, Anatoly Lysenko became deputy editor-in-chief and worked in this position until 1990. In parallel with this, in 1987 he created his own program called “Vzglyad”, which changed not only Soviet TV, but also the atmosphere in the country. The program was so daring and vivid that they were constantly going to close it, and the presenters were even compared to the Beatles, as they were popular.
Anatoly Lysenko in the team enjoyed authority, as soon as they called him: Lysy, Uncle Tolya, Chef. Vlad Listyev turned to him Dad. It was Anatoly Grigoryevich who proposed Listyev to create the television game Field of Miracles.
Post-soviet period
In 1990-1996 Lysenko was the general director of VGTRK. For the next four years, he chaired the government committee on telecommunications and the media. In this capacity, he participated in the creation of the television channel TV Center.
At the beginning of the 2000s, Anatoly Lysenko led the Federal State Unitary Enterprise Roskniga. In October 2002, he became president of the International Academy of Radio and TV. In 2003-2004 led on the First Channel "Program for Yesterday." From 2005 to 2012 he was engaged in television criticism in the newspaper Sobesednik.
Lysenko was awarded two orders of Merit for the Fatherland in 2006 and 2011. In 2011, he published a book of memoirs, which he called "TV Alive and Recorded." Since 2013, she has been a member of the Council for the Award of Government Media Prizes.
OTR
Anatoly Lysenko received the position of Director General of Public Television of Russia in July 2012, and he still holds it. With his arrival, Russian TV has changed a lot: it has become more modern, vibrant, unusual. Colleagues always noted Lysenko’s decisiveness, integrity and stubbornness. He does everything, whatever he takes, does it qualitatively and brings it to the end.
According to E. Sagalaev, president of the Association of Broadcasters, Anatoly Grigoryevich as the director general of OTP always protects the people he works with, helps everyone in difficult situations and gives wise advice.
In December 2014, a television leader received a government award for his personal contribution to the development of the media. In 2016 he was awarded the Order of Honor.
