What is the price? To answer this question, you need to turn to such a concept as the cost of a product. It includes the costs of a variety of materials, salaries, depreciation, taxes and other expenses. In general, everything that allows you to make a completed thing. Selling products below cost does not make sense. Therefore, it is sold profitably for wholesalers.
It does not make sense for commercial organizations to sell products purchased from a manufacturer without any benefit to themselves. Therefore, the selling price plus the trade allowance is what the price for trading enterprises is in the simplest terms. In Russia, unlike in a number of countries, the maximum allowance has not been established. Therefore, the cost is often “inflated” as long as the products are bought.
In fact, the question of what is the price for a particular product has a whole methodology. For example, the full cost method assumes that a certain expected amount of profit is added to the fixed and variable costs that are present in any trading operations. In accordance with the direct cost method, indirect costs are not taken into account when determining the price. These methods, as well as administrative pricing, do not take into account the conditions prevailing in a particular market.
The question “what is the price” is complicated if you need to take into account the offers of similar products from competitors. In this case, you can use competitive methods, following market trends, establishing a price tag based on the positive qualities of the product that users perceive. You can also study directly a set of factors affecting the cost and form this indicator by a parametric method.
Special is the pricing of products, goods that are produced in another country. Here, a certain role is played by transportation costs, as well as costs that arise when crossing the border (customs duties, etc.)
For example, prices for refrigerators in stores in our country range from 5, 000 to 200, 000 rubles. For a minimum cost, you can buy a single-chamber refrigerator, the maximum dimensions of which do not exceed 50 cm. This option will be optimal for pensioners or for use in the country. Expensive samples have volumes of several hundred liters, several doors, special temperature conditions, offline cold storage for more than one day, ice generators, built-in wine cabinets and other options for storing refined products.
Prices for air conditioners also vary depending on the country of manufacture, place of sale and individual characteristics of the device. The simplest of them are single blocks attached to the window, which work only in cooling mode. If you see air conditioning for 150-200 000 rubles, do not be surprised. This, as a rule, is a whole system with which you can create a pleasant climate in many rooms, and sometimes in the whole house, restaurant or concert hall. In addition, such devices can heat the air in the room, drain it and clean it with highly sensitive filters.
