the culture

What is a trend? Understanding of this term comes to us from the history of fashion.

What is a trend? Understanding of this term comes to us from the history of fashion.
What is a trend? Understanding of this term comes to us from the history of fashion.

Video: How companies predict fashion trends and kill individuality | Mahir Can Işik | TED Institute 2024, June

Video: How companies predict fashion trends and kill individuality | Mahir Can Işik | TED Institute 2024, June
Anonim

What is a trend? Translated from English, “trend” means “graph.” In other words, this is a pattern that characterizes a certain tendency to change the indicators of the time series for the long term. Graphs can be described by different equations: logarithmic, linear or power. The type of graph is actually set based on the corresponding image of the data of the series, using average indicators and statistical testing of the hypothesis of the correctness (constancy) of its parameters.

From an economic point of view, the question of what a trend is can be found in the directions of market development. A chart reflecting this definition is a fundamental doctrine for stock markets. According to Dow's theory, each subsequent peak or decline should be higher or lower than the previous one.

And finally, the meaning of the word “trend” from the perspective of the fashion industry lies in the word “trend”. It is this second value that allows clothing manufacturers to produce only products that are able to be in high demand among the population.

What is a trend? Brightly enough, this reflects the fashion of our era. In the last decade of the 20th century, fashion was formed in an era of economic downturn; recent political events left their mark on it. And if we nevertheless turn to the formulation of the trend according to the Dow theory, then any decline should be followed by a rise, and now we can already see the reflection of a new elegant life in fashion. More recently, to follow the latest fashion trends it was necessary to look like a "gray mouse", and now have a rich and elegant look quite prestigious.

Since the beginning of the 21st century, minimalism has been giving way to decorative trends. However, the previous style left many admirers, including among young people, due to its simplicity in materials and lines that give it a certain sophistication.

A fashion trend is formed through public opinion, expressed and communicated to the population through the media and reflects the public's perception of lifestyle.

The main defining moment of today's fashion is convenience and comfort. It is these two factors that can lead everyone to their side, without exception: those who adhere to the classics in clothes, and older people who tend to non-tight clothes in more calm and warm colors.

The fashion of the youth direction, in which the so-called "sports style of a business woman" remains quite relevant, speaks about what a trend is. This style can be represented by a classic suit in combination with a sports blouse decorated with stitching.

Some designers are trying to complement the simplicity of the old fashion, saturating the new models with color and decorative details. New fabrics that can determine the fashion of the 21st century do not go unnoticed.

A special role in modern fashion is given to the combination of denim with various others. Woolen fabrics continue to be “in favor” due to their naturalness and comfort. The textures used are completely different: from smooth and shiny to loose, dense with fleece and a sparse structure. Skirts and trousers made of leather or its substitutes confidently come into fashion. The combination of lace fabrics and knitted mohair paintings creates the effect of romance. In any case, all fabrics have become thinner, softer and lighter to the touch.

In recent years, there has been a kind of “explosion” of color. A combination of contrasting colors such as black and white is considered relevant. The inconsistency of fashion trends is emphasized by the transition from bright juicy shades (wine red) to calm beige. Blue color, especially “royal blue”, is also actively coming into fashion.

As for sportswear, here the priorities remain the same - convenience and comfort. However, today, thanks to new technologies, a knitwear has been created that contains high-tech yarn.