This man stood at the origins of the foundation of the legendary Silver Rain radio station. Despite many changes and difficulties, he heads this radio from the first day of its foundation in 1995. For almost 21 years, Dmitry Savitsky has been the permanent general director of this radio station. In addition, he gained additional popularity by becoming one of the founders of the comic prize “Silver galosh”, which was awarded to famous people for dubious achievements.
Dmitry Savitsky: biography
The future leader of one of the most popular radio broadcasts in Moscow, in 1971, was born. Dmitry Savitsky managed to earn his first money at a fairly young age. He was not shy about working at the post office and delivering newspapers. After leaving school, the young man decided to get higher education and entered the evening department of the Leningrad Institute for the training of film engineers in Moscow at the faculty of sound engineers. At the same time, Dmitry Savitsky combined his studies with work at Mosfilm.
The young man failed to get a full higher education, since in his first year he was called up for military service. Savitsky served in the internal troops in the NKAR. He was in the territory of Armenia, as well as in Azerbaijan. During the service, the young man had the opportunity to distinguish himself, for which he was awarded several medals and diplomas.
Where Dmitry Savitsky worked before Silver Rain
After the army, it so happened that the guy decided not to return to college, which, judging by his interview, does not regret to this day. According to data that can be readily available on the Internet, after the army Dmitry worked for a while as a taxi driver. Then, from 1991 to 1992, he worked as a sound engineer at Aktiv LTD, a Soviet-British television company. Further, he had the opportunity to gain useful leadership experience later on, holding the post of executive director at the joint Soviet-French venture New Time, which was the International Association of Cultural Figures. He held this position for almost a year, from 1992 to 1993. The next stage in Savitsky’s life was the legendary Silver Rain.
The base of the radio station
Savitsky himself now recalls that in 1995 in the Russian media space there was a situation when only five or six radio stations broadcast their broadcasts. All of them were purely musical, and it was Dmitry who put forward the idea of creating an information and music radio station on the air of which one could hear various programs. This idea was supported by his like-minded people, among whom was now the ex-wife of Dmitry Savitsky Natalia Sindeeva.
At this time, the authorities announced a federal competition for a new radio station that could broadcast on a certain wave. Savitsky with his team presented the developed concept and won this competition in April 1995. Three months later, in July, the radio station began broadcasting around the clock. Since then, Silver Rain broadcasting has not stopped for a minute. Natalya Sindeeva took the post of general producer, and Savitsky Dmitry Vladimirovich, as the founder of the station, became the general director.
The main directions of broadcasting
Today, the audience of this radio station is middle-aged Russians with a stable income above the average. About 20 copyright programs regularly appear on the air, each of which has its own point of view on certain events. Perhaps this was due to the fact that there is no strict censorship. The general director of the Silver Rain radio station says that while there are no taboos and prohibitions from their radio station “from above”, he allows his employees to cover any events from any point of view. At the same time, Savitsky says that there is only one topic that he will never allow broadcasting - this is the theme of nationalism.
The need to support oneself and recoup costs on their own forces the radio station to broadcast a large amount of advertising on its airs. Many listeners note this fact, but Savitsky himself treats this very pragmatically and says that this source of income helps Silver Rain support itself and not ask shareholders again for money. For the sake of justice, it should be noted that at the frequencies of this radio station, in addition to commercial advertising, one can often hear social projects, for example, warning drivers to drive while intoxicated. Radio introduces such advertising solely on the basis of its civic conscious position, and they do not receive additional money for this.
"Silver galosh"
Over time, the Silver Rain team came up with a new project that attracted a lot of attention. They became the annual award “Silver galosh”. It meant rewarding public persons in certain “antinominations”. Many recognizable people tried to avoid the “Silver galosh”, and only a few from the celebrity could adequately accept such a “reward”.
This project lasted several years, and the presentation of the last prize took place in the Kremlin in 2013. The real reasons for the closure of the Silver Galosh are not known to many, but according to the official version voiced by Savitsky, the prize was closed because there were no conditions for further implementation of the project.
Angry director
The need to save money on absolutely everything that is possible makes the CEO to be a rather strict leader. The managerial methods of Dmitry Savitsky, whose photo is provided in our article, are not liked by all Silver Rain employees.
Some time ago, online discussions about the work on the "Silver Rain", left by a former employee, were heatedly discussed. The girl spoke in detail about the strict system of fines introduced by Savitsky. Cash punishments are carried out for almost any violation - lateness, breakdown of office equipment, etc. The pathological saving of light was described, which Savitsky required to observe from office employees: if it is daylight hours on the street, it is strictly forbidden to turn on artificial light. The girl also noted too high requirements for staff, which include lightning-fast understanding by employees of all the boss's thoughts and moving around the office only at a fast pace - Dmitry considered walking in a measured step as "doing nothing."
Commenting on such reviews of former employees, the CEO admits that in some cases he is really tough. But Savitsky is of the opinion that the end justifies the means, because in order to maintain his own radio station, it is really necessary to save a lot. Regarding the employees, Dmitry claims that his team has several real professionals who have been working with him for more than 10 years, and their similar limitations are not upsetting. The general director also has a quite normal attitude towards those who quit the radio station. The only thing he cannot forgive for former employees is when they leave to work for the Dozhd TV channel. This categorical position has its own explanations.
Personal life
The owner of Dozhd TV channel is the former wife of Dmitry - Natalya Sindeeva. When the spouse had the idea to create Silver Rain, Natalya fully supported him. After the launch of the radio station, she took the post of commercial director. Over time, she decided to create her own channel and named it “Rain.”
The break in business relations coincided with the end of a great love between spouses. Their divorce was very difficult.
Dmitry could not forgive Natalya that she tried in every possible way to lure the employees of the radio station onto her channel, many of whom, with pleasure, agreed. Dmitry is also annoyed that the names “Rain” and “Silver Rain” are similar and are often confused. But most of all, Savitsky notes that after the divorce, Natalia remained one of the most influential shareholders of Silver Rain and she does not intend to sell her stake.
