The electorate is citizens who have the right to take part in elections at various levels. It does not matter where and when the election campaign takes place. The main thing is that it should be aimed at people who plan to tick the newsletter.
Quantitative Characteristics
Considering that in Russia, as in most countries of the world, almost all citizens have the universal right to choose, it turns out that the electorate is the entire population over 18 years of age. Another thing is that there is a passive and active electorate.
Passive electorate - this is the bulk of voters who poorly monitors political and economic events, poorly versed in the features of political activity. In a word, politics as a social phenomenon for them does not represent any significant interest. But then this category of the population is actively responding to advertising, promotions and generally any form of promotion. It is subject to influence, and therefore, at the time of electoral mobilization at the very peak of the election campaign, it is able to decide the outcome of the vote.
An active electorate is citizens who take an active social and political position, take part in public actions as far as possible, carry out campaigning and propaganda work, organize support or protest actions, that is, they are a stable support for their parties and politicians.
Quality characteristics
By its nature, the electorate is a heterogeneous mass. There is a so-called “core of voters”, which includes loyal supporters. They will never vote for a “foreign” candidate or party, they always stand almost reinforced concrete in their positions and do not change them either over time or with a change in the political situation. In other words, if we compare the electorate, voters, other participants in the political game, it turns out that the “core” is a kind of strategic minimum that will support both financially and propagandistically, and at rush hour it will come to the polling station and correctly vote.
In addition, another second group of voters stands out - doubters. There is influence, but not significant. Rather, the question is in assessing your own well-being. If the policies pursued correspond to their interests, then they will vote. If not, they will stay at home. These are passive voters, but they are sensitive and rationally evaluating the events around them.
And finally, the “swamp”: the position of these voters is extremely unstable, changing depending on the direction of the political wind. The lack of civic position is offset by a good commercial flair. It is rare that stable campaigns are targeted at them. Honestly, there isn’t much sense: usually these people don’t go to the polls at all.
Ideological differences
In addition, the ideological qualification of voters is applied: according to the number of supporters of one or another ideological direction, and therefore the party organization. Allocate left voters, centrists, right, others. Their choice is a choice between parties of the same ideological direction. Say, in principle, who voted for the CDU-CSU will never vote for the SPD as representatives of the left movement. Rather, he will choose the liberals than agree to vote for the Greens.
The Russian electorate has not yet been formed. This is due not only to the fact that free elections are a new and unrooted thing, but also to a deficit in the consolidated practice of traditional voting. Elections are the choice of a political advocate for their social interests, and this format of electoral companies in our country is rarely seen.
