Elena Shifrina is a famous domestic entrepreneur. She founded BioFoodLab, a company that focuses on people who care about healthy eating. She actively talks about her success story, proving that you can build a career in business even with young children.
Entrepreneur Biography
Elena Shifrina has a prestigious education. She graduated from the MBA business school in Skolkovo. She adheres to the point of view that success can only be guaranteed if you are doing what you really love.
True, it is recognized that one love for what you are doing is not enough. After three to four months of hard work, the so-called OS comes. Nobody loves her. During this period, it is necessary to understand a large number of legal and accounting issues, to solve problems.
Indeed, for a new product to see the light, it is necessary to do a lot of work. To establish logistics, to understand the economic intricacies.
Shifrina Company
Elena Shifrina hides her birth date, like every woman who does not want to advertise her age. It is only known that she is 33 years old.
In 2011, she founded the company BioFoodLab, which specializes in the development of natural foods. It uses a unique lean manufacturing technology.
Elena Shifrina CEO of this company. She managed to assemble a team of like-minded people who began to produce a delicious and natural product. It allows you to have a bite at any time, while it only benefits your health.
Elena Shifrina considers her company's mission on a daily basis to help adults and children take steps towards a healthy lifestyle. So there were natural nut and fruit bars Take a Bite. They contain only spices, fruits and nuts. This is the best product for those who care about their health and lead an active lifestyle. It also monitors nutrition and appreciates the natural taste of products. You no longer have to compromise when choosing between tasty and wholesome food. What the Shifrina company offers combines these two conditions.
Line of flavors
The company of Elena Shifrina, whose biography is closely related to business, quickly introduced a line of five tastes. Each of them was aimed at a specific functionality. These were Intellect, Tonus, Weight Control, Immunity, and Sports.
In 2015, Mint, Balance, Mood and many others were added to them. Since 2013, the company has been actively promoting itself in social networks. Elena Shifrina, creator of BioFootLab, is actively blogging in which she shares with readers the features of running her business, ups and downs. A lot of attention is also paid in the company's accounts to issues of a healthy lifestyle and proper nutrition.
Elena Shifrina, who is only 33 years old, has ensured that the company begins to open sales points throughout the country. At the moment, there are already more than four thousand representative offices of BioFootLab. The company seeks to enter the international market. Kazakhstan, Belarus and Ukraine are already mastered, Canada and the United States of America are next in turn.
Shifrina opens her blog on Youtube. It is dedicated to educating Russians on a healthy lifestyle.
Production site
Increasing the pace of sales, Shifrina’s own production site also opens. She appears in Moscow. This allows you to repeatedly strengthen product quality control. And also open a line for the production of healthy snacks for children. In February 2016, a new product was released - Bitey berry-fruit bars.
Production voluntarily passes all possible certifications in order to once again convince consumers of the safety and usefulness of their products. This is one of the main ideas that Shifrin promotes. Over time, it is possible to establish contacts and mutually beneficial relations with large international companies. Such as Disney and Nike. For example, it is Take a Bite bars that become the official snack for running trainings and large city races organized by Nike in Russia.
Be in trend
Shifrina company closely monitors all changes in the modern marketing market. Remaining in the trend, it is always in demand among consumers. For example, in 2015, sales of yet another line of bars are launched, dedicated to the release of a new episode of the popular Star Wars saga on the screens of the whole world. A limited series enters the market, which includes the three most common tastes - Immunity, Intellect, and Weight Control. On them, to the delight of the fans, they depict the imperial attack aircraft, Yoda and Darth Vader.
BioFoodLab is also the official sponsor of many sporting events. The most prestigious of them is the St. Petersburg Open Tennis Championship, which is visited annually by the strongest tennis players on the planet. Among the recent marketing successes, the conclusion of a sponsorship contract for information support of the European Open Biathlon Championship, which took place in Tyumen in 2016, can be noted.
Charity
The image of the company has a positive impact on patronage and social activities conducted by Shifrina. It all started in 2014, when BioFoodLab launched a joint project with the charity organization “Big Brothers, Big Sisters”. It was possible to attract even popular domestic athletes, Olympic winners in snowboard competitions - Vika Wilde and Alain Zavarzin to participate in it. A new Bite Star bar has entered the market.
All the profits from its sales were transferred to the Elder Brothers, Elder Sisters fund, which is engaged in the formation and development of the institution of social mentoring in Russia. With the help of this money, fund employees help children from dysfunctional families reach their real inner potential with the support of a volunteer mentor. All this is done through professionally organized communication with an experienced fund employee.
In 2015, Shifrinoi took an active part as an official partner in the Running Hearts charity run, which was initiated by the Natalia Vodyanova Foundation. Donations collected as part of this action were sent to help children with developmental disabilities, in particular their educational summer integrative vacation.
Mom businessman
It so happened that Shifrina’s business is directly related to her personal life. For example, she founded the company when she was expecting her first child. Of course, when she attracted specialists and the first investment in the project, she did not yet know that she was pregnant. And when it became clear, the flywheel was so untwisted that there was no turning back. I had to minimize the time of maternity leave in order to continue the business. The husband of Elena Shifrina helped her with this.
True, she does not extend about the details of her private life. Very little is known about her spouse. Once again trying to not spread Elena Shifrin about biography, her husband. You can only say that he also does business, has a private business.
Family traditions
But Shifrina eagerly talks about the fact that her mother laid down her passion for a healthy lifestyle and proper nutrition. She always fed the children separately, the heroine of our article recalls. Therefore, when Shifrina began to think about the idea for her own business, she decided to help as many people as possible learn about the basics of healthy eating, about how to change their lives for the sake of beauty and body health, why it is important to play sports actively.
Her second business project, Bitey, appeared after she had children. It was then that Shifrina came to the realization that most of the food and snacks that they love, normal parents will not allow their children to eat. After all, it is simply crammed with all kinds of chemicals. Therefore, she began to sell healthy snacks for the smallest so that she, and all other parents, would not have to worry about what their children were eating.
