When designer Nikolai Morozov was asked how to reconcile a changeable fashion and a constant style, he replied that fashion is born and dies. Chasing her makes no sense. And style is life itself and its philosophy, so it is important for every person to find their own style so that it outwardly reflects its internal content. In other words, a person needs to wear what he likes, in which he feels comfortable.
Biography
Nikolai Morozov is a native of Yakutsk. He graduated from the school in Petropavlovsk-Kamchatsky and moved with his parents to live in Brest. The institute did not have to choose for a long time, he entered the one that was nearby. He had a school diploma with honors, so Nikolai passed the exams at the Brest Polytechnic without effort. Studying at the institute, he began to engage in his favorite hobbies: sewing, and even dancing. Sheathed friends and girlfriends, Nikolai Morozov received small fees, which helped the family survive in the difficult years of change.
With the dance ensemble "Joy" he visited many countries. Of all the cities seen, Paris made the greatest impression on him, where Nikolai came for the first time in 1991.
Having received the specialty of "civil engineer, architect, " Morozov did not start working on it, but went to France and got a job as an apprentice in a studio in Nice. Then he studied at the School of Fashion and Design Esmod Paris. After returning from France, Nikolai Morozov in 1993 opened his atelier in Brest, where he worked alone, embodying his design plans. Gradually, the studio increases the staff. His mother, brother and wife, as well as cousins, begin to work with Nikolai. Sewing clothes and sales united his whole family.
Business development
At one time, at the beginning of his career, Nikolai took part in Fashion Weeks in Moscow and St. Petersburg, but he did not like the level of these shows. More money went to amuse the public, but there was no return. In 1995, an atelier created for sewing a small number of products turned into one of the largest Belarusian sewing companies for sewing women's clothing under the brand name Nickolia Morozov.
The enterprise is equipped with the most modern sewing equipment. The work uses high-quality fabrics from leading manufacturers. Every year, the company develops and sells four clothing collections for each season. Double collars look great on women's office-style shirts.
In 1998-2000, Nikolai Morozov's clothes received awards at the Paris-expo international exhibition and the Spring Fashion Week in St. Petersburg, and was also awarded the quality mark at a professional exhibition in Moscow. In 1999, fashion designer Morozov became a member of the Association of Young Designers of France.
Brand Collections and Prospects
Designer Nikolai Morozov produces collections that have several areas: business and evening women's clothing, as well as the Pret-a-porte line, which presents casual dresses. The collections use fabrics of different structure and in different colors. The designer plans to create a collection of clothes for men.
Currently, Nikolai Morozov is mainly located in Paris. Here he draws inspiration and creates designs for models. Never go down one level in your business - this is the principle of work of a talented designer. His salon in Belarus, in addition to producing collections, also carries out individual orders. High-quality work, constantly updated assortment, reasonable prices - these are the things that customers appreciate first of all, therefore they are happy to purchase Nickolia Morozov brand clothes.
