The abundance of Englishisms in the Russian language from time to time becomes an occasion for lengthy discussions. This phenomenon can be criticized or treated calmly, but sometimes the desire to use foreign words translates into rather ridiculous, and even ugly forms. For example, “luhari” - what is it all like to understand this word, especially if the context does not help to clarify at all, and confuses even more? Recently, an even more confusing expression has been found on the Internet: “Barvikha Luhari Village”, and it is used in a rather derogatory sense. It can be assumed that the luhari is something shameful or even indecent. In fact, everything is much simpler and, in a sense, funnier.
Luxury: the highest gradation of luxury
Not so long ago, such a notion as “luxury” spilled out into the masses, tracing paper from the English Luxury - luxury. What previously existed only in a narrow circle of privileged classes, suddenly became public, and thanks for this are the restless creative employees of advertising agencies and glossy magazines. Luxury is a certain segment of the market that offers status goods, emphasized luxurious, exclusive. Quality and functionality do not play any role, the main thing is the high cost and personalization of the proposal, inaccessibility to “mere mortals”. Luchari is a distorted tracing-paper from the English Luxury, and this is not just a harmless clause.
How did Luxury turn into Cinch?
Many Anglicisms are experiencing a stage of slang distortion, and the original Luxury in the Russian language lived as a simpler and more capacious concept of "luxury", in the sense of "upper class, best option." “Lux” also experienced jargon distortions and hybridization at one time, Russian suffixes and endings grew to it, hence the adjective “lux”, that is, belonging to the “lux” category, is the best.
By and large, creepers are a form of adapted Anglicism, which is often categorized as barbarism. This is a direct and simplified reading of tracing paper from English in colloquial terms. From here came such words as “wow, ” “okay, ” “okayno, ” well, and “crap.”
How to distinguish luxury from luhari
If we compare things of the “luxury” category with fakes, then the difference in terms becomes obvious. Real crap is, for example, a not very high-quality replica of a Birkin brand bag with a logo in a prominent place. It is obligatory in a paper bag with a logo so that everyone can see how the happy owner of a luxurious purchase walks around the city.
There is such a caustic expression: “so that everything is rich”. Emphasized luxury and thoughtless imitation of the style of celebrities, an attempt to turn yourself into a reflection of the beauty from a glossy magazine - this is the real cunning. The most vivid image of Lukhar-girl, perhaps, not so long ago appeared in the video for the song “Exhibit” of the group “Leningrad”. As a rule, the manifestations of the cinquefoil are categorically inappropriate, like a lady in an expensive mink coat on a hot beach surrounded by perplexed half-naked tourists.
Consequences of thingism
The desire to possess fashionable branded things belongs to such a thing as “thingism”. Sometimes thingism is called a disease, but more often it’s just thoughtlessly following fashion trends and suggestibility. The fashion industry is ruthless to young and immature minds, and it can be quite difficult to stop if you began to imitate the stars. Moreover, the lack of branded things is condemned, ridicule begins, even bullying - it all depends on the level of intellectual development of society. People’s wisdom “is met by clothes …” has lost its logical continuation (“but escorted by the mind”), and the appearance is sometimes put at the forefront.
What does the cuckoo mean by an ordinary girl from the hinterland? A video was widely circulated on the Internet in which fashionable girls were asked where they came from, to which the model emphasized the model’s appearance, the girl answered: “Barvikha Luhari Village”. Barvikha Luxury Village is a shopping and entertainment complex located on the territory of the prestigious cottage village of the same name on Rublevskoye Shosse. Proudly announcing the involvement in the world of the elect is so naive and ridiculous that it even becomes a pity for the person involved in the video, especially when you consider the wave of malicious and derogatory comments.
