Petr Lidov is a famous domestic manager and businessman. He gained the greatest fame as a PR-director of Megafon, a cellular communications company. His name hit the pages of all the media after recent anti-corruption actions, in which a large number of underage students took part. Lidov sharply spoke on social networks about this, because of which a flurry of criticism fell upon him.
Manager biography
Petr Lidov was born in Moscow. He was born in 1969. After school, he graduated from the State Institute of International Relations under the Ministry of Foreign Affairs, which is based in the capital. He has a diploma from the faculty of international economic relations.
Petr Lidov began his career at one of the last courses of the university, when he received a tempting offer - to start working in the public relations department of the Philip Morris company, which specializes in the sale and production of tobacco products. The hero of our article himself admits that he was always attracted to unfamiliar countries and long-distance business trips, so he immediately agreed with the offer to work in an international company.
Jobs at Philip Morris
In total, Peter Lidov has worked in various departments of Philip Morris for 13 years. He began with Russia, then received an invitation to transfer to the headquarters of the tobacco corporation in Switzerland, from there he moved to Hong Kong, worked in Pakistan and Indonesia.
Work in the Asian market played a big role in his becoming a professional, taught us to take a different point of view, it came to the understanding that not all things seem to be as obvious to you as to you. For example, he took part in a large-scale advertising project that was directed against child smoking. He actively appeared in Asian countries on MTV.
Jobs in Indonesia
Peter Lidov was especially remembered for his work in Indonesia. He himself says that this is a country that has all the necessary resources for a full life and the development of a profitable business. In addition, there is a pleasant climate and sociable people.
He faced a difficult task - to establish the work of a large local company with more than a century of history, which was to reorganize and merge. In this case, it was necessary to take into account local specifics and traditions. This work turned out to be especially unique, because it was necessary to restructure the whole psychology of employees who joined the international group, while maintaining a favorable internal climate.
Peter Lidov himself, whose biography is closely related to work in the field of mass communications, admits that he has gained rich experience. After all, I had to work with colleagues from a dozen of the most diverse countries with rich professional and life experience.
Here he realized the features of Asian business. Unlike European entrepreneurs, in Asia great importance is given not only to achieving the goal, but also to the ways in which it is reached. In Russian conditions, Lidov is trying to use the middle path, which takes into account the traditions of both European and Asian business.
Lidov himself, Pyotr Alekseevich admits that he always sets himself only the most ambitious goals, which he claims at the initial stage.
In the company "Megaphone"
In the Megafon company, the hero of our article was received by the Director General Sergey Vladimirovich Soldatenkov. Lidov himself, Peter Alekseevich, whose biography has been associated with this brand for several years, admits that he was bribed by the head at the first meeting. This is the warmth with which he was received, and the enthusiasm with which Soldatenkov spoke about the projects and specific employees who implement them.
Lidov, as PR director, takes care of the company's image in the public mind.
Performance Topics
At the same time, Lidov actively shares his knowledge and experience accumulated over this time. He leads workshops, is a member of the jury of several professional skills contests.
The topics of his master classes are devoted, for example, to the peculiarities of doing business in Asia, training managers to communicate with the media, the ability to answer the most uncomfortable questions, the secrets with which it is possible to attract and interest the media, the correct building of communication within the company itself, corporate reputation and marketing.
The performances are very popular because they are built on personal experience gained during the implementation of large international projects. In addition, Lidov himself is a wonderful storyteller.
Personal life
As noted by Pyotr Lidov, his personal life was not as successful as his career. For a long time he could not find a faithful companion who would become his wife.
Although at one time in the media, rumors about his romance with the popular actress Alena Khmelnitskaya were actively exaggerated. At that time, she just broke up with her official spouse, director Tigran Keosayan. But as a result, this information was refuted by knowledgeable sources.
The reason for the appearance of this version was a joint visit by young people to the premiere of the musical The Phantom of the Opera. Lidov and Khmelnitskaya behaved very relaxedly, fooling around on camera, and Peter showered his companion with compliments. When rumors of their connection reached the mother of a famous businessman, she demanded an explanation from her son. He admitted that they are just friends, there is no closeness between them, and he is not ready at all for marriage, as there is simply no time left to build relations.
Pyotr Lidov, whose biography, whose personal life is under close attention, still found an official spouse. But he prefers not to advertise private relations. It is only known that they had a daughter; the PR director of Megafon is silent about other details.
