Followers of fashion trends of the modern world are familiar with the brand of Sergio Tacini. It is worth noting that, most often, athletes previously collaborated with a fashion designer, including the famous tennis players of the 70-80s of the last century, including Jimmy Connors, Ilie Nastase, Martin Navratilov, Pat Cash, Novak Djokovic and others. The company also sponsored the Italian basketball team in 1983 at the European Cup, Formula 1 pilots, golfers, skiers and other athletes. The Tachini brand continues to sponsor athletes around the world.
Who is Sergio Tacini
The famous fashion designer hails from the city of Novara, eastern province of Piedmont, Italy. His birthday falls on May 30, 1938. From his history one cannot fail to notice the love of sports: at the age of 17 he became a professional tennis player, and in 1955 became a part of the Milan tennis club, after which in 1960 he received the title of champion of Italy. Of the most memorable matches and awards: five victories in the Davis Cup, two titles (in 1967 and 1968) in doubles with Pietrangeli.
Sergio shined the sport for more than 10 years, it was during the period of his professional sports career that he gained enough experience to try his hand at the fashion industry and the conquest of the clothing market.
The beginning of sports fashion
In 1966, Sergio Tacini created a company called Sandys SpA, which he later renamed in his honor. His ideas were based on experiments in clothes, he wanted to see more colors in a sports style, he tried to get away from white flowers in clothes for tennis players. Gradually, the project to change the style began to affect not only the tennis court, but also switched to other sports, including sailing, fitness, golf, skiing and clothing for outdoor activities.
In the 70s, the company launched a new production of accessories and comfortable sports shoes, and the mid-80s of the 20th century were remembered by many as the trend output - a Dallas tracksuit from the already world-famous fashion designer Sergio Tachini. The costume was a spectacular success not only among athletes, but also among people who follow fashion and lead an active lifestyle.
