Often there are situations when you need to place an ad in a newspaper. Regardless of the type of announcement, difficulties should not arise with this only if you do not live in a very small village where there are no periodicals. And even in this case, you can go to a larger administrative unit, where newspapers are published.
Where to begin
First of all, prepare the announcement itself: write and, if necessary, add photos, illustrations.
Just in case, check with the editorial office in advance how to place an advertisement in a newspaper. In particular, are there any requirements for the text and design: font, volume, content, mandatory presence or absence of images. It is also important to find out if paid accommodation.
Otherwise, it is useless to ask how to place an advertisement in a newspaper if the placement service is more expensive than you expected. Also, it may not be accepted for publication due to incorrect design.
How to advertise in a newspaper
When the announcement is ready, forward it to the newspaper’s editorial office by e-mail or visit the editorial office in person. It’s important to understand that if the newspaper’s editorial office doesn’t provide for receiving ads via the Internet (even if the newspaper’s office has a corporate email account, social media accounts, Skype, instant messengers, etc.), it’s advisable to know in advance how you can place an advertisement. If you can call, you can do it.
Find out at least the approximate dates when your ad will be placed: this way you will understand when you will wait for possible calls and messages from those who will respond to it.
Difficulties
Newspapers are not very popular right now, and the likelihood that a lot of people will see your ad is mostly not very high. The exception is when an ad in a newspaper may well work: your target audience is elderly people. Few of them use the Internet, so they are more likely to read a standard ad printed in a newspaper or magazine.
Not all newspapers accept ads. And if they accept, it’s not always with a photo, but it is sometimes very necessary.
Not always an advertisement in a newspaper may be even interested in your target audience. Typically, newspapers stand out one page for such materials, and the texts of different ads go in one piece: not standing out and not catching attention. A rare reader will be seriously interested in this page if he is not seriously looking for anything.
Sometimes it takes a long time to wait for an advertisement to be placed, and if you need an urgent one, then most likely they will offer to pay extra for this.
Newspaper Ad Alternatives
In the age of information technology development, there are excellent alternatives to periodicals. Instead of thinking about how to place an ad in a newspaper, find out the features of placement, and so on, you can place it on the Internet. Often this service is provided completely free of charge.
So, where to place an ad in the newspaper figured out. Now consider where to place it on the Internet.
- Special sites. They usually have sections in which thematic ads are placed. This makes it easy to search by category. Many sites even oversee the process of fulfilling the terms of the contract (including oral) concluded between people who contacted by announcement.
- Social networks. You can post it on your personal page or in a special public from the field "Overheard … (a city)", "Announcements … (such and such a city)", "I will sell in … (such and such a city)", "I am looking for … (in such city) "and so on, depending on the topic of the announcement. Keep in mind that many public posts do not post for free, and for spam (sending messages in vain) you can be banned.
- Freelance exchanges. This option is suitable only if you are looking for employees who can perform the assigned work remotely. Or if you yourself are such an employee and are looking for customers. Keep in mind that fraud is rampant in this area, so you need to be serious about choosing an artist and choosing a client.
- Radio, television. Almost 100% paid, but the likelihood that more people will hear is higher than when placed in a newspaper.
In addition to posting on the Internet, there is a good old way: ads posted on poles and trees.
