In the field of information dissemination sources, print media are in one of the dominant positions. In the last decade, there has been a persistent trend towards a decrease in the number of ordinary newspapers and an increase in their electronic counterparts. However, now there are many who wish to purchase printed materials for information.
Business Overview at Traditional Newspapers
Those who are interested in the question of how to make a newspaper should consider registering their case with the tax inspectorate. The owner of the publishing house will have the status of an individual entrepreneur. The next step will be to find a suitable room. Initially, this can be a 3-room living room, which can easily be redesigned for office. Externally, the rooms should look pretty solid, since in the future the publishing house will be visited by people and representatives of various organizations planning to place their ad.
Staff
Studying the question of how to make a newspaper, you need to think about attracting various specialists. Initially, 1 accountant will be needed (when the budget of the publishing house becomes large, the number of employees in this profile will increase), operators for typing articles and advertising on a personal computer. Necessarily need your own competent designer. He will have to develop advertising layouts if the placement customer does not provide the required material. Also, layout specialists and newspaper promotion agents will be needed.
Of course, the key employees in this business will be journalists. The development of the publication, which will be released every week, will require the hiring of at least 3 specialists in this field.
Newspaper Material Requirements
When considering how to make a newspaper, it should be noted that the average printed publication in a small provincial town is usually issued no more than 2 times every 7 days. This enables journalists to collect quality material. Almost any publication can be divided into 3 components: the information department, announcements and the program of television channels. It must be borne in mind that the solidity of the newspaper depends on the material that it contains.
We must be prepared for the fact that at first the ads in the publication will have to be placed free of charge, which will make it possible to form the basis of the media. If you start a conversation about information, then the bulk of the information is quite easy to get. Fiscal authorities, law enforcement agencies, departments of the Ministry of Emergency Situations and others provide information absolutely free of charge. They are interested in the publication informing people about their work. In the lion's share of newspapers, information from various government organizations reaches 3/5 of all content, and sometimes more.
Trademark and specialization
Be sure to come up with a memorable and attractive name for your newspaper. It is worth thinking about the reputation of the publication. It is possible in the short term and without difficulty to be ranked among the "yellow" press by the majority of potential readers. This is due to inaccurate or low grade materials. To achieve prosperity can only help true and useful information in the publication.
It is also necessary to determine the specialization and format. According to experts, one third of readers are now interested in local business newspapers. In addition, one must take into account the true state of affairs with the media in a particular locality where the creation of the newspaper is planned. You can publish media of one profile (socialite, business newspaper, sports news, etc.). If there are many serious publications in the city, it is better to create an entertainment magazine.
We should not forget about the feasibility and payback, since the publication for businessmen is able to reimburse all the costs of promotion and promotion after 7 months - 1 year, and entertainment will pay off in about 36 months. The newspaper should be popular with potential readers and be interesting to those who wish to advertise.
Initial actions
Possible readers of a business newspaper of local importance will be businessmen and managers. It is necessary to establish the number of pages, the number of publications (circulation) and release dates, and then decide on the question of whether any additions (brochures, booklets, etc.) will be issued. Then you can begin to engage in the external design of the future of the media. It is necessary to work out the division on the following topics: information, experts' opinions, news of the village, a story about open events, jokes, entertainment, etc. After selecting a room, hiring employees and solving other problems, you should start searching for a printing house where the publication will be issued.
Stages of creating a print newspaper
Studying the question of how to make a newspaper, you need to pay attention to the fact that the process of mass media production includes several stages:
- Typing.
- Reproduction of graphic images.
- Creating a layout. Before the invention of the PC, the procedures for creating a layout and layout were separate. The whole procedure was carried out by the publishing house.
- Layout - the procedure for placing alphabetic and graphic blocks on the area of a printed publication. With the development of computer technology, the layout procedure moved from the printing house to the publishing house and began to be carried out along with the formation of the layout.
- Printout. In accordance with the finding of printed and empty spaces, the newspaper’s template can identify 4 main printing methods: screen, offset (flat), deep and high.
- The final step in creating a newspaper is post-print procedures. We are talking about folding, picking blocks, applying covers, pruning, etc., as well as finishing procedures - laminating, punching, varnishing of prints.
Categories of computer applications for electronic publishers
All applications for creating a newspaper in electronic form can be divided into 3 groups:
- "Editor".
- HTML compilers.
- Programs for creating virtual books.
The Editor application is a comfortable tool for the quick visual connection of articles, images, navigation parts and other elements. It has a set of options for editing. Maximum features are provided for changing text. Such programs make it possible to create any kind of virtual media with an original design. Usually they are expensive and at first quite difficult for beginners. This group includes eBooks Writer, Desktop Top Author, NeoBook Professional Multimedia.
HTML compilers are designed to integrate previously developed html files into a single whole. Their functionality is much more modest than that of the previous application, but they are much simpler, and their price is an order of magnitude lower. Even a novice can easily understand the intricacies of their functioning. Bright representatives of this group will be e-Book Gold and e-Book Maestro.
There are a lot of widespread formats of virtual books (Rocket, Microsoft Reader, Franklin eBookMan, Palm Dock, Adobe Pdf, Hiebook). They mainly focus on reading books through various mobile gadgets. Due to this, the scope of their use is becoming narrower, since not all of them are suitable for creating a newspaper. To create media, the best in this group will be Adobe Acrobat and BukDesigner, which can work with a large number of formats.
Overview of layout applications
There are many utilities, including free newspaper layout software, that can help you create a quality print.
1. Adobe InDesign. This is the most popular application with rich functionality. Now version 6.0 of this program (In Design CS6) has already seen the light. If the layout designer often needs to process photos and newspaper columns, then this application would be the best option.
Adobe provides many applications that can greatly facilitate the layout process (for example, Illustrator or Photoshop). In Design CS6 there is a "liquid layout", which makes it possible to simplify the layout of pages with various formats.
2. Adobe PageMaker. The application of the PageMaker is now not so popular, since it is inferior to the InDesign and is not supported by Adobe. Page Maker is the forerunner of the program discussed above. However, in some companies it is still used, as it has a wide range of options and a comfortable interface.
3. For documents where there are many graphs, forms, plates and other visual data, it is recommended to use the programs “FrameMaker”, “TeKS”, “Ventura Publisher”. They easily automate the design of the text of the article.
4. For the layout of colorful brochures, announcements, announcements and other sources of information, where the image is more important than words, the use of the classic Photoshop or CorelDraw will become quite appropriate. These applications are designed to handle photos and pictures.
5. Microsoft Word. This program is no longer very popular, but it is convenient to use it if you do not want to install unnecessary software, and the publication is very simple. Among professionals, this approach is considered amateurish. Word is an application that focuses more on typing and changing text, rather than creating a newspaper.
Microsoft Word Print Creation Algorithm
Creating your own newspaper through a text editor takes place in 2 stages.
The first stage will be the development of the project, that is, the production of a template for creating a newspaper in Word. This implies a series of sequential actions:
- The study of several different print publications (it is worth paying attention to the location of key elements to understand the principles of layout and placement of text, titles and pictures).
- Determining the capabilities of the printing device. If there is no printer for production purposes, then only A4 format, which is the most common, will be available for printing.
- Development of the layout of the pages of the future newspaper. Sketches can be made in the form of a draft scheme in order to have some idea of the desired result. In this case, the title should attract attention, but not distract from the main content of the article.
The second stage is the implementation of the project. The specialist must perform the following steps:
- Open the program.
- Click the Create button. This will form a new file.
- Write the name of the print edition.
- Go to a new line by pressing Enter.
- In the "Layout" menu, select "Columns", and then press the "Other columns" key.
- Indicate the number of columns.
- In the list of the "Approve" menu that opens, click on the line "For the entire document."
- To approve the done actions by pressing the “OK” button.
- Type the text.
- Insert images (if provided).
- Correct the format of the publication.
The finished result can later be used as a template for an article in a newspaper.
The text of the publication is recommended to be printed in a comfortable font (for example, Adobe Narrow).
