Now the entire population of our planet devotes quite a lot of time to following the news. After all, to be aware of everything means to be an advanced person. But do everyone have an idea of what the media are?
Media concept
Media - the means by which information is disseminated today. They are characterized by several properties:
- Directed action on the masses.
- Clarity in understanding.
- The isolation of the nature of the distribution, as well as the production of information.
- The frequency necessary for the formation of trust and recognition on the part of a certain group of persons.
Generalized Media Classification
The media are divided into various categories according to certain criteria, the number of which is not strictly fixed. However, Russian law distinguishes the main ones in this way: types, regions involved, as well as types and functions of the media.
The type separation is as follows:
- Promotional.
- Glossy.
- Socio-political.
- Infotainment.
- Business and others.
The regions involved in the media influence the broadcasting field. Such media include Moscow, foreign, regional, etc.
There is also such a thing as “types of media”. It is characterized by a way of delivering information to a specific audience. Nowadays, the world uses such types of media as:
- Periodical publications (various magazines, brochures, leaflets, newspapers and others).
- TV and radio.
- Special media.
- As well as online resources.
General view of the media
Often, even the most frequently used types of media and their characteristics remain a mystery to many. Therefore, let's look into this issue, which is not as difficult as it seems at first glance.
First of all, we will focus on a periodical print publication. He is called only coming out at least once a year, having the same name, as well as a specific publication number.
In view of the extensive development of this method of disseminating information, it has also received a more detailed separation.
Types of print media include such well-known as:
- Magazines - a periodical containing various articles on pressing political, social, scientific, business and other issues.
- Newspapers are periodicals that offer up-to-date but quickly outdated information that comes out at short intervals and has a variety of content.
- Almanacs are collections specializing in the publication of literary and popular science works.
- The print media also contain other categories of publications less well known to the masses.
Other categories of media are characterized as follows:
- Television programs - a community of audiovisual messages and broadcasts broadcast by a company in the form of a signal of a certain frequency spectrum. Permanent title and periodic broadcasting required.
- Radio programs are complexes of audio messages broadcast in the form of a certain electromagnetic field, as well as TV programs. Invariable name and frequency of release are also necessary.
- Special media are those publications for which there are specific rules for the registration and dissemination of information established by law. These include erotic publications that somehow exploit interest in sex.
Media Advertising
Nowadays, the promotion of goods is gaining popularity, greatly facilitating the search for buyers of goods and services. Various types of advertising also continue to appear. There are many in the media, so we will consider them.
Advertising in print media. The main advantage: one-time payment - unlimited storage. The duration of the ads in such publications is unlimited. Therefore, such current information as news about promotions and discount programs is rarely published in the press, but general information about companies in general is posted.
Advertising on the radio. It is often used to attract the attention of a specific target audience: car enthusiasts, youth, retirees, etc. The advantage is an unobtrusive offer of their goods and services, as well as information about promotions.
Advertising on TV. Due to the high cost of conducting an advertising campaign on television, detailed monitoring of the entire target group is carried out in order to avoid unnecessary costs.
Internet advertising. It has a large audience reach regardless of its age and seems quite effective. Often, customers use the ability to quickly transfer information about a good offer. Most often, this advantage is manifested in advertising on social networks and banners.
