Sergei Arkadievich Plastinin, whose biography is considered in this article, is considered a very successful person. The 48-year-old creator of the Wimm-Bill-Dann brand has substantial capital, is on the Forbes list, and is highly respected in Russia. Everyone will be interested in learning about his fate and career.
Childhood and youth
Sergei Plastinin was born in 1968. He was born on November 25 in the village of Shipitsino (Arkhangelsk region). Our hero grew up as a capable boy. He showed interest in the exact sciences. Therefore, after graduating from the eight-year-old, his parents sent him to a physics and mathematics boarding school in St. Petersburg. Later, Sergei Plastinin entered the Moscow Institute of Electronic Technology. However, from the first year he was taken into the army. During the course of the service, he learned English. This greatly helped him in later life. Returning to the "citizen", he ended up in another country. Everything was bought and sold here. As a result, the guy went into business closely.
Career development
Sergey started like everyone else: at first he was a simple reseller, then he engaged in the wholesale of furniture and household chemicals. In 1992, Sergei Plastinin had a daughter. In search of a juice suitable for a nursing mother, he came across a dry concentrate. The powder, diluted with water, cost him six times cheaper than a natural product. Sergei realized that this opportunity should not be missed. Therefore, the very next day, together with his friend Mikhail Dubinin, he began to produce juices.
Wimm-Bill-Dann
Partners created a new company. They gave her an incomprehensible foreign name to attract the attention of consumers. In Russia then everything was well received abroad. Therefore, the name "Wimm-Bill-Dann" has become quite suitable for a new brand hitherto unknown to anyone. Designer Andrei Sechin came up with a suitable logo - a funny character that looks like a funny dog. The lease of the line at the Lianozovsky Dairy Plant, the purchase of packaging from Tetra Pak and raw materials from a German company completed the job. By the end of the year, partners released their first product - a package of aromatic juice.
Famous j7
Sergei Plastinin was well aware that buyers are buying not only goods, but also luxury packaging. J7 juice is still popular. And in the distant 1990s, he had no competitors. Bright and stylish packaging, unprecedented advertising, good taste - it all worked. Yuri Nikulin himself in the television program "White Parrot" promoted Wimm-Bill-Dann products. In 1993, the company began to expand actively. Very successful entrepreneurs, Yushvaev and Yakobishvili, invested in it.
Rapid take-off
The company Plastinin Sergei Arkadevich began to expand the range of products. In addition to juices, she began to produce dairy products. So the most famous product “Wimm-Bill-Dann” appeared - “Village House”. It happened in 1996. An unusual name is the idea of the designer Andrei Sechin. He made it so that when thinking about milk from this company, a picture of a sunny morning in the village appeared in consumers' heads. It worked. The product began to enjoy extraordinary popularity.
In the new century
At the turn of the century, Wimm-Bill-Dann held a strong place in the Russian consumer market. Serious injections were required for further development. Then Sergey Plastinin decided on a desperate step. He placed the shares of the company on the Western Stock Exchange. In 2001, he led the company. Then he beautifully “packed” it and sold a quarter of the shares. At the same time, extraordinary openness was demonstrated. Buyers even found out about the criminal past of Gavriil Yushvaev. However, this did not stop investors. For example, Danone took 4% of the company’s shares.
Another project
Now Wimm-Bill-Dann has 36 enterprises specializing in the production of juices and dairy products, as well as mineral water. The company has sales centers in 25 cities of our country. She has a whole line of super popular brands. Among them are Agusha, Merry Milkman, Favorite Garden, J7, etc.
Since May 2010, Sergei Arkadievich Plastinin headed the board of directors of WBD. However, he gradually began to implement other projects. One of them was the Dairy Products company. The plans were grandiose: to enter the top five, to acquire 250 hectares of land, to make the business public. But they did not materialize. In July 2015, Plastinin disposed of his shares in an agricultural holding.
fashion clothes
Sergey Plastinin took a lot of effort and money to develop the Kira Plastinina brand. He has been promoting the brand in Russia and America. He invested more than $ 70 million in the project. The creation of clothing models was engaged in by his daughter Kira. She became the face of the company. The image of a young and talented girl who conquered the whole world was remembered by Russian and foreign consumers. However, the project did not bring its creator the expected profit. In 2016, Kira Plastinina went bankrupt.
Our days
According to recent reports, Sergei Plastinin went into the energy sector. In 2016, he became an adviser to the CEO of RusHydro. And now he has become director of operations management at RAO UES of the East. Our hero says that in a new work he is attracted to interesting tasks. He was disappointed in the fashion and agricultural sector, so he seeks to prove himself in a new field.
