A few decades ago, our compatriots doubtfully uttered words that are currently an integral part of the vocabulary. Thanks to the process of globalization, we not only study the culture of other countries from films and musical works, but also have the opportunity to enjoy the landscapes of various continents with our own eyes. The information received allows us not only to improve in science, to expand our own consciousness and to deeper know the world around us, but also to borrow from other nations their familiar and new to us objects and concepts for changing everyday life.
Wide use
One of these words, which recently became a part of the lexicon of compatriots, is the term "showroom". This concept came to us, like many others, from abroad. It is worth noting that in the countries that were once part of the great Soviet Union, this word appeared relatively recently - only a few decades ago. In Europe and the countries of America, the concept in question has been featured since the widespread dissemination of market relations. Despite the popularization of the foreign term, many people want to know the answer to the question: is the showroom what? What is it for? In what areas is it used and what are its advantages? Secrets and secrets of the borrowed concept will be revealed by our article.
What is hidden in this word?
We will begin our acquaintance with the term that interests us with its etymology. If you turn to the help of English dictionaries, you can find out that the showroom is a transcription of the foreign phrase show room. The latter in translation means "showroom or exhibition hall". We can say that the showroom is a place where any goods are displayed in front of the audience. As a rule, this is done for educational purposes. The visitor can get more detailed information about the products he is interested in, as well as place an order for the supply or manufacture of a sample he likes. Yes, that’s true: in showrooms for the most part only single items of goods are exhibited, designed to attract customers. Mass production is never presented here. At present, the most common are showrooms of clothes, shoes, cars, furniture, tiles, laminate, plumbing, etc.
Single products, or "No" mass!
However, today this word is not used for its intended purpose. Many people, who do not quite understand the meaning of the concept under consideration, inadvertently distort it, using the term to name warehouses and stores where the product is far from an isolated option. It is not surprising that many people are confused and cannot understand what a showroom is. Show - "show, demonstrate" room - "room". So the concept is literally translated. There is no question of any wholesale or retail trade here. “Look, get acquainted and order” - this is the principle of work that practically all showrooms in Moscow, London or Los Angeles rely on.
Showroom of the category "Ready Fashion"
However, there are some exceptions that apply to showrooms of clothes and shoes. Initially, in such places, the visitor is given the opportunity not only to see the collections on display and place an order, but also to buy a copy of his or her liking. An exception is made to the clothing showroom in the “ready-made fashion” category. As mentioned above, the samples displayed in the exhibition hall can be ordered. However, it is interesting that the time for the manufacture of the selected instance is strictly regulated. This parameter is determined in accordance with the global schedule of companies offering exclusive products. Custom-made clothes or shoes are sewn twice a year or, at most, every quarter.
Placement of exhibition halls
Some showrooms in Moscow, Paris or Madrid are located directly at factories or plants. Sometimes showrooms are distribution. In order to improve and facilitate the work of their potential wholesale consumers, many companies open exhibition halls in the cities most favorable to them in the world. This takes into account not only the financial capabilities of consumers, but also the territory of distribution of the brand, recognition and its deeper introduction into the masses. For wholesale customers, showrooms are an excellent opportunity to get acquainted with the range of products and, given the characteristics of the sales market, order selected goods. For retail buyers, showrooms are a convenient option for purchasing good quality wardrobe items at wholesale prices. This, of course, is not a characteristic feature of every exhibition hall, but many Italian distributors give their customers such an opportunity. You can purchase clothes, shoes and accessories at low prices after the end of the wholesale procurement campaigns. It should be noted that in this case, most copies will be only one, the most running size. As a rule, for clothes it is the 42nd, and for shoes - the 37th.
Differences from the boutique
Showrooms in Moscow are quite common. Among them are exhibition halls for furniture, building and facing materials, engineering innovations and cars. Of course, there are distributors of famous brands with world-famous names in the capital. Those who wish can order amazing exclusive items from the new collections or purchase their favorite options of the previous season. However, you should not identify the showroom with a boutique, because the second option is characterized by the mass of customers. At the same time, there are no big influx of buyers in the showroom. Here, each visitor is welcome, an individual approach is taken to each. Whether it’s a children's, female or male showroom, in each of them the client will feel comfortable and absolutely free. It is noteworthy that in every exhibition hall of this kind all buyers are known in person. It is worth noting that some showrooms of exclusive clothes are pretty well classified and getting into the "holy of holies" fashion is not so simple. To do this, you need to get the recommendation of one of the regular customers.
Comfort for everyone
The considered option of updating the wardrobe is very convenient for famous people who are tired of the persecution of the paparazzi. The showrooms often feature novelties of various branded fashion designers, so it is not surprising that the style and quality of clothing are always at the highest level. The client is given an amazing opportunity to choose a new thing from the most fashionable things at the moment. Agree, this is very convenient. For many people, attending a showroom becomes an ongoing ritual. After all, it is here that you can buy not just the necessary wardrobe, but also show yourself.
In Moscow, almost every exclusive clothing boutique has a showroom with it. The exhibition hall is a separate room with limited access, where customers are invited to take a look at the “freshly baked” novelties from the famous couturiers. This allows you to keep abreast of changing trends in the fashion world and follow their trends.
Today, in addition to the already well-known exhibition halls for adults, the children's showroom is also gaining popularity. Now parents have an amazing opportunity to purchase an excellent and, more importantly, an exclusive wardrobe for their beloved child.
