The successful businessman Studennikov Sergey Petrovich is known to the general public as the owner of the largest chain of alcohol stores "Red and White" in Russia. He began to develop his business in the early nineties, and now his name is on the Forbes list among the two hundred most influential businessmen in our country.
early years
Biography of Studennikov Sergey Petrovich, the future successful businessman, begins in the village of Levokumsky. It is located on the banks of the Kuma River in the north-eastern part of the Stavropol Territory. Sergey grew up in a family of poor parents who were engaged in agriculture. As a boy, he moved to the small town of Bakal in the west of the Chelyabinsk region. There he graduates from school and decides to continue his education. To do this, the guy moves to the picturesque city of Satka, known for its mining enterprises, which is located in the west of the Chelyabinsk region. Sergey chooses a technical specialty and enters the branch of the South Ural State University.
After graduation, Sergei Studennikov works in a specialty in the mining industry, then goes to the army. After returning, he decides to move to the city of Chelyabinsk. According to the businessman himself, the move was not easy for him. Due to the lack of financial resources, friends and relatives in this city, he lived for a couple of weeks at the train station in the winter without warm clothes, since there was no way to purchase them.
Subsequently, with the help of kind people, life was improved, but Sergey Petrovich does not like to remember this period of his life.
Career
Studennikov Sergey Petrovich began his professional career in the 1990s with the retail sale of alcoholic beverages, tobacco products, building materials and household appliances. For the acquisition and subsequent sale of goods, he defended many hours of queue. Also Sergey Studennikov took part in the opening of several stores. Sergei Petrovich already began to understand that it was necessary to create a network, and began the path to achieving this goal.
In the future, Sergey and his wife Elena decide to open the "Tile House" - the only store of tiles and ceramic granite in Chelyabinsk. Currently, this project has been successfully operating for more than ten years, thanks to an established system of working with suppliers both in our country and abroad.
Studennikov Sergey Petrovich "Red and White": biography of the company
In the early 2000s, Sergei Petrovich opened the first store "Red and White" in the city of Kopeisk, which is located ten kilometers from Chelyabinsk. The moment for the opening was chosen very well, because due to the closure of imports in favor of the introduction of EGAIS, a total deficit of alcohol began. Thus, the profit of the first store exceeded the expected five times. Sergei Petrovich realized that he had made the right choice.
Currently, the network of alcohol stores Studennikov Sergei Petrovich "Krasnoe and Beloe" has more than four thousand stores across the country and continues to expand and capture new spaces. At the moment, the company's profit has grown significantly, compared with last year, and reached one and a half billion rubles.
Company Area
At the opening stage, the Red and White chain positioned itself as alcoholic beverage stores. Later, the company changed its image, which was achieved by changing the concept of alcohol stores to the concept of convenience stores. Currently, about fifty percent of the company's products are alcohol and tobacco, and the rest is groceries, clothing, shoes, children's and seasonal goods. For example, chips from Malaysia are in great demand, and by winter, the Red and White network offered consumers to buy car brushes for snow removal. Thus, by expanding the range of products sold, the company is trying to attract older people to its stores.
It is worth a separate comment that all the products of the Red and White network are of good quality and low prices. This was achieved thanks to the company's policy aimed at the competent organization of work with suppliers. The Red and White network always works on a prepaid basis, unlike other companies, and also purchases goods in large volumes and receives significant discounts from distributors on purchased products.
As a result, successfully operating at a low margin, the Red and White network becomes the largest company selling alcoholic beverages in our country.
Company ideology
According to the idea of the founder of the company Studennikov Sergey Petrovich, the Red and White network not only sells alcohol and tobacco products, but also has a certain ideological component. The ideology of the company is to instill in Russian people a culture of alcohol consumption. To achieve this goal, Sergey Petrovich himself is engaged in staff training. He lectures to all office employees and devotes about five hours a week to this.
It is worth a separate comment that the company management decided to exclude from the assortment of goods sold all low-quality products. This category includes “Port 777” and all its derivatives, as well as powdered wine. According to the businessman, these measures blocked the access of a whole category of unreliable customers. The main activity of Studennikov Sergey Petrovich is to improve the future generation of compatriots and change the attitude of Russians to the use of alcoholic beverages. Fully, according to the businessman, his plan will be achieved in sixty years.
Prospects for the development of the company "Red and White"
Currently, the company "Red and White" has more than four thousand stores in our country. Most of them are located in the city of Chelyabinsk. But the chain of stores is expanding very quickly and capturing ever new spaces from Kazan to Moscow. At the moment, Sergei Petrovich’s ambitious plans to enter the market in the city of St. Petersburg. It is planned to open one store for ten thousand residents of the city. The cost of opening one store of the Red and White network, according to information provided by the businessman, is about ten million rubles. Based on these calculations, the company will have to spend about five billion rubles to develop its business. It is planned to organize full access to the cultural capital market within five years.
Compromising evidence
Among the compromising materials collected by the Red and White company, many mass media refer to the advertising posters of the network, which completely cover the windows of the first floors of buildings, which, according to the administration, spoils the appearance of the cities.
Also in the global network there are a lot of complaints of company employees about non-compliance with the labor code. This includes, for example, irregular working hours, a ten-minute lunch break, and nightly revisions. It is worth noting that each store receives a monthly sales plan, which clearly states what products and in what quantity should be sold for a certain period. If it is not fulfilled, the company personnel must redeem this product at their own expense.
Sergey Studennikov has pronounced leadership qualities. The main share of the company's success was ensured thanks to its competent leadership. The staff of the company "Red and White" speaks of Sergey Petrovich as a strict and sometimes even rude leader.
Sergei Petrovich Studennikov at Forbes
The last three years, Sergei Petrovich has always been on the Forbes list of the two hundred richest businessmen in our country. His fortune totals about half a billion rubles.
The Red and White network has also been included in the Forbes list of the two hundred largest private companies in our country. The company's annual income is growing every year and in recent years has amounted to about one and a half billion rubles.
