Ukolova Ekaterina is a well-known startuper in our country. She is the creator of a successful consulting company called Oy-li. By her example, she proves that you can earn and succeed even with a minimum initial capital, and even when a financial crisis rages outside. Having gone from an employee of several large banks to the creator of her own company, Ekaterina is now willingly sharing how to increase sales here and now.
Startup biography
Ukolova Catherine says that she created herself. At a very young age, she took a chance and moved from a small town to one of the Russian capitals - to St. Petersburg.
The family of Ekaterina Ukolova lived in the Far East. The heroine of our article was born in Magadan. When she was still a schoolgirl, she moved to Gelendzhik with her parents. This is a small resort town on the Black Sea.
While still in Magadan, she began to try herself in sales. At age 14, she became the best seller of Oriflame cosmetics in this distant city. So, having some luggage behind me, immediately after school I went to conquer the Northern capital. I entered the university and at the same time began to look for jobs as a night seller in a small grocery store.
The path to her own successful company took her 12 years. Today, Ekaterina Ukolova’s business is to help customers increase their sales many times over. On average, 40%.
Consulting Business Project
Ukolova’s consulting business opened in 2011. The starting budget was only 180 thousand rubles. Ekaterina Ukolova herself admits that she loves sales. So her own business appeared.
By the age of 30, she set a goal - to earn 300 thousand rubles a month. And systematically went to its implementation. In St. Petersburg, she began her career as a small credit card sales manager at a Citibank affiliate. Then, of course, few believed in its success.
The main secret of success, which Ukolova eagerly shares today, is to carry out her work brilliantly, whatever they may be. No matter how unimportant and insignificant the post might seem to you. After all, in the end, you will be surely noticed, appreciated and will contribute to career advancement.
Career
A year later, at Citibank, the heroine of our article became the best coach in the department. However, there is not always room for growth in a particular job. So it happened with her. Surpassing all her colleagues and some leaders, she came to the leadership with the question of how she could become the head of the department. She was told that at the age of 20 it was too early to think about it. It is worth the wait another 20 years. Such an answer did not suit her. “Remember that if you are not valued somewhere, you can always prove yourself in another job, ” Ukolova claims.
Since 2007, Ukolova began working in Moscow at Alfa Bank. First, a business coach, then moved to a managerial position. Already in 2010, she had the first clients whom she initially consulted while working remotely.
Where to begin?
The heroine of our article launched her own consulting firm in 2011. At first there were only a few employees and a small office. To begin with, the company was registered as a commercial organization. A creative director appeared in the company, who came up with the name "Oh Li". Later, he began to manage all web areas, developed a website and corporate identity.
The name of the consulting firm has a special meaning. This expression means doubts about current and future results. Ukolova claims that it is doubts that help her to achieve better results with her clients.
Starting capital amounted to 180, 000 rubles. Of these, 60, 000 were spent on a monthly rental office, another 120, 000 on the equipment of three jobs. Now the company is developing, and about a million rubles has been invested in the office.
What business is Ukolova doing?
The company "Oh Li" helps customers who want to increase sales. True, those who turn to them in order to start making a profit often need to make major changes. For example, to rebuild the sales system, dismiss and recruit new managers, change the essence of the supply of your goods, redesign, and sometimes re-create the site, start promoting offers on social networks.
Now Ekaterina Ukolova in Oy-li has more than 20 employees. Of these, less than half are constantly in the office. Many work remotely. If they do this effectively, then no one has anything against it.
In the first months, the turnover amounted to about 300 thousand rubles. I had to start with several clients. However, after a few months, the number of people wishing to increase their sales increased significantly, and the monthly turnover exceeded two million rubles.
In addition to direct counseling, Ekaterina Ukolova, whose biography is closely related to sales, provides advice on recruiting staff and improving the image of the company.
Customers
For help, a consulting agency is contacted by those who cannot independently improve their own sales. Many join after seminars and trainings, which are held both for free and for free.
We are actively working with companies working in the medical field, with those involved in wholesale sales, commercial educational institutions that are interested in attracting applicants.
It is worth noting that there is still little competition in this market. In all of Moscow there are only ten companies. Which is clearly not enough, because almost everyone needs to fix sales.
Company employees
In the consulting agency Ukolova, they work for a salary and a percentage of each contract concluded. The average salary is about 60 thousand rubles. The best workers earn both 100 and 200 thousand per month.
Among the employees there are former employees of Sberbank who today offer their services in business centers, former employees of the largest IT companies that previously had experience in running their own business.
