“Yuppie” is a subculture of young people who achieved high results in their work at a young age, and who are the business elite of modern society.
History of occurrence
Now young people do not strive for freedom from society, a hectic life and the absence of rules. The new ideology of the young generation is financial success, reaching the pinnacle of a career in youth. "Yuppie" is a subculture, in English - "yuppie". It stands for young urban professional - a young urban professional.
The youth subculture "Yuppie" arose in the early 80s of the last century in the USA. In Russia and the countries of the former Soviet Union, it reached its climax by the end of the 90s and the beginning of 2000s. Even then, in the 80s, all the leading editions of the United States were full of notes about the new youth movement that appeared. Their ideology radically contradicted the ideology of their predecessors - hippies.
This subculture marked a sharp change in the life of the country both in the USA in the distant 80s and in the post-Soviet space in the 2000s. “Yuppie” is a subculture that most likely arises under the influence of events that unfold the lives of young people by 180 degrees. So, using the example of Russia and the CIS countries, it can be said with accuracy that the reason for the emergence of such a movement was the transition from the old Soviet foundations and gangster 90s to a new life, in which young people, having unlearned as workers and engineers, did not find a place for their profession.
The sharp rise in the market economy required sellers and managers, but neither graduates nor society itself were ready for such a turn. Young rebels appear who do not want to occupy the niche of unemployment and poverty. They learn, master a new life and new requirements.
"Yuppie" is a subculture whose history today has 35 years. Now, after 15-25 years, we see these people in the high leadership positions of large companies or as owners of their own business.
Attributes
"Yuppie" is a subculture that differs in its attributes from any other direction. Having achieved everything in this life, a self-respecting yuppie wears a strict three-piece suit made of expensive fabrics. For him, clothing is a confirmation of his status in life and his “face” for partners. The concept of “most expensive” surrounds him everywhere. The best smartphone, the latest in IT technology.
Be sure to have an expensive, fast car, a representative of the elite class. Even if the yuppie himself does not drive, he has a hired driver. They live in prestigious areas in luxury apartments and mansions. Availability of attendants is required. Often they do not start a family, because work and the pursuit of success always come first.
Ideas and worldview "yuppie"
Few yuppies recognize and respect the institution of the family. The presence of both premarital and sexual relations in marriage is not a taboo for them and, as a rule, is not classified information. Such people consider polygamy in a relationship to be something as status as expensive cars. The yuppie personality is distinguished by extreme narcissism, which is why they are rarely found among those who have one marriage and a monogamous relationship.
The external manifestations of yuppie behavior are cynicism, pragmatism, and contempt for individuals who have not achieved heights in life. Occupy an apolitical position.
It is not customary in such circles to discuss failures; health problems are a manifestation of weakness. The only thing the yuppie can complain about is the lack of time. They do not brag about their victories and do not complain about failures. It’s not accepted. There is no concept of "earned", there is only one reason for respect by others - it is "earned it." And the main motto is "whoever got up first, that and slippers."
In yuppie communities, under the taboos are such external manifestations as envy and hatred. They are tense and polite and friendly. More often the manifestation of aggression is to indicate to the interlocutor the low “status” of their accessories - electronics, a suit, a car, housing, a woman.
As a rule, yuppies do not create a circle of close friends. Their surroundings are useful acquaintances and staff. Representatives of this movement rarely have a range of interests different from their work. Firstly, it is a waste of time. Secondly, the main hobby of their life is work.
The Lost Cult of the Yuppie
"Yuppie" is a subculture, the photo of which confirms that today it has lost its romantic existence. The whole epoch of "material" attitude towards life has ended. Today, professionals who are no longer obsessed with work alone are winning. Their new priorities are the interweaving of professionalism and the availability of free time for the improvement of personal life, and hobbies.
Today's young and successful man does not put an end to the small pleasures of life and does not plunge headlong into the abyss of work. Now the priority is to reach the top of the career in order to be able to build working time as you wish, leaving room for the realization of your ideas and plans outside the profession.
Now they have political views and beliefs, actively participate in the political life of the state.
The image of the yuppie in literature and cinema
The image of "yuppie" is one of the most popular scriptwriters and directors. Examples of a striking personality are such characters as:
- Patrick Bateman in the novel "American Psycho."
- The protagonist of the novel "99 francs."
- Bad Fox from the movie "Wall Street".
- Jack Campbell in the movie Family Man.
