Not more than a decade ago, a new communication format emerged: a person with some knowledge generously shares it with his subscribers on a personal blog. But some daredevils, leading online magazines, dawns on the idea that the most popular will bring them video diaries recorded for their viewers. Since then, very little time has passed, and blogs on YouTube have long been included in our lives, and many even subscribed to the most interesting of them.
Fame in the beauty industry
The first recorded beauty blogs, that is, videos about everything about beauty, were in English. And the real guru in this area is Lisa Eldridge, a recognized makeup artist with great experience. Today she has over a million subscribers worldwide, although her blog is only 5 years old. Without exaggeration, we can say that this is the most respected makeup artist of the international class. Workers in the beauty industry have long known her name, because Lisa successfully collaborated with all fashion glossy magazines and many celebrities. By the way, on her official website you can find the names of all star clients, ranging from Hollywood celestials to the most popular supermodels.
Lisa Eldridge: biography
The recognized genius of visage was born in England, already at the age of 6 she shows an interest in makeup, having discovered a box with cosmetics. Having set a goal, Lisa is systematically moving towards its implementation - she paints well, after school she learns how to apply theatrical makeup in courses. She says that she did not see herself any other use than the scope of makeup, and she always bought up fashion magazines, but the glamorous world was closed to outsiders.
We must pay tribute to the future star: Lisa Eldridge worked literally for a penny to make acquaintances in this business and collect a high-quality portfolio. It is she who becomes the reason for choosing a make-up artist for the photo shoot of the women's magazine Elle, where she makes up the then-popular supermodel Cindy Crawford. This shooting, according to the recognition of the woman herself, becomes the starting point for the development of her career in the field of beauty. By the way, the model has repeatedly resorted to the help of a talented make-up artist. And Lisa Eldridge says about her work with stellar clients that among the celebrities she has no favorites, but she loves every face that makes up. Now the makeup done by her hands flaunts on the main covers of all women's beauty magazines, she is invited by leading fashion houses for advertising photo shoots and shows, and star celebrities dream of working with her.
Career ups
1998 was another career milestone for the young girl - the cosmetic company Shiseido invites her to develop an innovative makeup line. Lisa Eldridge took part in creating shades, textures and even packaging, rightly considering that it was a colossal experience, and getting to know the inner world of the cosmetics industry gave her a lot.
The past year brought the make-up artist the post of director of the French brand Lancome, in a new position Lisa develops collections and shares lessons on working with all the company's products. Brand leaders liked that Eldridge correctly prioritizes makeup: she considers even complexion to be the main key to success, accentuates her lips or eyes with color, and she uses shining products in natural light.
Beauty guru beauty blog
Of course, the beauty blogger Lisa Eldridge has gained unprecedented popularity in connection with vigorous activity in social networks. Previously, she worked on television, surprising the audience with the technique of applying the correct makeup, refreshing the image of mature heroines, after which it seemed that they had visually taken off several years. Later, she thinks about her own video blog, which has become a real practical make-up tool for women around the world. Chanel fashion house will later offer an experienced make-up artist to create makeup lessons for her official website in which she will use only brand products. Many subscribers like that Lisa does not focus solely on professional cosmetics, but teaches the basics of makeup using the available means of the mass market. The makeup artist knows her face perfectly and emphasizes its merits, sometimes she invites models for her video tutorials. Spectators often ask her to repeat the makeup that she previously performed for celebrities, and the woman willingly goes to meet them.
Secrets of youth
Subscribers to her blog often wonder what year Lisa Eldridge was born in. She does not make any secret of her age and does not hesitate to admit that she is 41 years old. True, she looks simply excellent and assures everyone that only discipline and a serious attitude to health help her to seem younger than her age. A well-known makeup artist does not torment himself with diets, but he monitors nutrition. She says she can sometimes enjoy sweets, takes fish oil and loves peanut butter. Lisa has a negative attitude to alcohol and smoking, and also protects the skin from sunlight. She combines the right lifestyle with Pilates, keeping the figure in good shape.
