A girl from the province, a well-known blogger, an Internet star, the owner of a successful business is an extraordinary Tanya Lieberman. Her Instagram account has more than 80 thousand readers with whom she shares her thoughts, positive emotions and vivid pictures from her life.
Facts from the biography
Tanya Lieberman was born on October 24, 1984. Since childhood, she dreamed of working in glossy publications, successfully graduated from the Department of Journalism in Tyumen, conquered Moscow, and had an internship in Seventeen magazine. However, when the crush of the first impression of the world of journalism was gone, the girl thought about her own prospects.
In 2009, she started blogging on Livejournal and quickly won the recognition and love of readers. Having moved to Tel Aviv, she radically changed her life. The girl braided dreadlocks, left the Moscow company Podium and opened her own business: online sale of oriental exotic jewelry.
Lieberman promotes vibrant creative jewelry Jerusalembazar.ru. The project, which opened in October 2009, caused a huge stir among the regular readers of Tanya Lieberman. Today, the girl concludes agreements with many designers, finds them for the most part on her own, promotes, because she loves to wander around the shops of Tel Aviv.
In the spring of 2012, the family of Tanya Liberman and Misha Peysakhovich was happy about the addition - the daughter Michal was born. And two years later - the son of Yankel. My daughter became the star of my mother’s blog and the favorite of readers. Often on pages flaunts a pet - a Hanukkah dog.
Activities
Tanya gained fame thanks to her blog in LiveJournal, now the army of her fans on social networks is tens of thousands of people. Since 2012, Tanya Lieberman has been designing weddings. He holds master classes in flower composition, now and abroad, not so long ago in Yekaterinburg, and in January this year - in London. With her light hand I saw the light of a floral design project for the design of weddings Flowerslovers. Later, a beauty salon was opened. She was not involved in business development in Israel; she believes that making money is easier in Moscow. Flowers are a favorite hobby and a “side” business, and the main thing is the Jerusalembazar store, which sells products from Israeli designers: jewelry and ceramics.
She enjoyed blogging on the process of building, equipping and decorating her own house in the Moscow Region on Novorizhskoye Shosse.
Tanya Liberman, whose biography resembles the tale of Cinderella, before devoting herself to the jewelry store, worked at Podium as a personal assistant to the founder. This business had its advantages: an interesting business, an excellent leader, the availability of free time and a fashion image. But the work was not quite to my liking. Perhaps that is why Tanya decided to quit and go to Israel.
Schedule
Tatyana works for the most part at home, but two shops and the possibility of conducting workshops do not allow her to stop at what she has achieved. Lieberman has a rather tight schedule, but for all her employment, she successfully copes with her mother's responsibilities and entrepreneurial activities. Not so long ago, little Michal hired a nanny. In any case, the babies need an eye and an eye, and even if they are with a nanny, the mother does not relax. Regularly takes children on business trips to other cities.
Jerusalembazar
Jerusalembazar jewelry online store is a unique project, bright jewelry and original works. The stones that adorn most products are fascinating. You can admire the assortment presented in the store at periodically working showrooms in the center of Moscow.
How did you come up with the idea of selling jewelry from Tel Aviv? Israel's jewelry market is full, the choice is huge. Jewelry making is a national hobby, all girls are skilled at something. Often there are original, catchy things from beginning designers. It is with such talents that Tanya Lieberman is trying to collaborate. Her first partner was Sigal. Then Tanya Lieberman, a celebrity, decided to take a chance. She brought her works to Moscow: silver jewelry with semiprecious stones. Products sold on the first day.
At first, she did not think she could provide herself with the jewelry business, she planned to downshift for money from renting an apartment. But people immediately liked the project. Readers of the Tanya blog quickly appreciated the store. The project resembled her blog, was interesting, beautiful and personal. Tatyana served everything with exceptional taste: assortment, pictures, photos.
Today Tatyana is putting all her energy into her business, which gives an increase in sales. The income, of course, exceeds several times the office salary. At the same time, not a penny was invested in store advertising; only LJ-shny PR and word of mouth was used.
Why did she choose entrepreneurship without investment?
When Tanya started her business, she had no children and husband. Her dad, a successful entrepreneur from the Tyumen region, always believed that it was impossible to make money online. This probably spurred the girl. In the Liberman family, everyone has certain entrepreneurial talents. Tanya’s grandmother, for example, is also a business woman at 78, her business has been successfully working for 22 years.
Tatyana Liberman's business was initially risk-free. Grew slowly without major investments, she invested only what she earned in the same business. There was no choice, since at that time there was nothing to invest. A business without investment can only be done on social networks. Tanya Lieberman had her blog in LJ - a free advertising platform, and began to sell jewelry that she brought from the trip.
Investments amounted to almost zero amount equal to the value of five earrings. After the sale of the first products, she again made a purchase of 15, 000 rubles. I received then at 45, 000 rubles, half gave for an apartment. Gradually, a small investment paid off. There were no plans for opening a store at that time. I just wanted success, as Tanya Liberman herself says.
Real store
All the main projects and activities of Tanya Liberman are held in Moscow. Spouses do not have permanent housing in Israel, so spending a lot of time there is problematic. The increase in assortment prompted Tatyana to open an offline store. He began work in the fall of 2014 in Moscow. At this time, the girl was already carrying a second child under her heart, was actively conducting business, and was organizing the opening.
Conducting all sales in site mode has become impossible. The store was opened immediately, as soon as the first opportunity appeared, and the risks decreased. Online and offline purchases are not similar - different assortment, different atmosphere, pricing. If a visitor visits the site, he selectively selects a specific category and stops at the model that he needs. At the same time, he does not see anything. There is no consultant on the site who will share additional information.
The spouses did not regret opening the offline store, as the popular Russian blogger Tanya Liberman says. Creating a small cozy little shop-shop, which is nice to go into, has become an interesting experience for them. Today, the family business has a task - to get out of the state of “business on the knee”.
About the blog
How did the diary for Tatyana Liberman's friends grow into a platform with thousands of people? At first, the girl wanted to write incognito. She started LJ when she purposefully spent the last days in IKEA. The work was not interesting, it was necessary to leave, it was necessary to fill in time with something. Then Tanya still lived in Yekaterinburg. Later she moved to Moscow, for a long time she worked at an unremarkable job, meanwhile, subscribers were added to LJ. Passed over a thousand.
How did Tanya hook her audience?
At that time, Tanya Liberman, a blogger, also had a small income, in Moscow she rented a modest room on Voikovskaya and worked as a secretary. There wasn’t much to write about: I didn’t do reviews of cosmetics or fashion clothes, I didn’t travel. But she wrote cool with charisma and a crazy spark, she presented simple events as extraordinary. People were interested in reading.
Relationship with husband
Mikhail, the husband of Tatyana Liberman, is formally on maternity leave today. Together, the spouses are engaged in family business. Moreover, Michael puts a lot more effort than he had in his main job. Spouses motivates their business, the benefit of the family. Why was it decided that the husband should give up his main job at a prestigious company and take up his wife's shop? At some point, the business began to bring more money than salary. It became clear that the business needed to be developed. In addition, the couple moved to the suburbs, and it became physically very difficult to continue working in Moscow. Children in this family come first. Tanya Lieberman, whose wedding took place in the spring of 2011, plans with her husband a family business so that she can visit the kids and make money.
Peysakhovich-Liberman is a very loving couple. Together they make decisions, think equally in global, fundamental, vital issues: relations with children, desire to live outside the city, family budget planning. Many issues can be resolved calmly, without clarifying relationships and not looking for endless compromises, but sometimes they have different opinions on secondary issues.
Hourly parenthood is not for me
The daughter and son Tanya Lieberman have a very small age difference - two years. The second child was also planned and desired. They gave birth to the first and immediately wanted the second. According to Tatyana, you need to get joy in the process of raising children. You can not get hung up on difficulties, in which case you risk not having fun, especially in parenthood. “Hourly parenthood is not for me, ” says Lieberman. The family has a nanny. At the same time, the girl clearly understands that combining parenting and business is very difficult and not necessary, since both will be done poorly.
The family of Tanya Lieberman clearly shares the time when it is necessary to take care of children, and when - to work. Self-denial loses its meaning if a woman no longer enjoys communicating with a child. An unhappy mother is a sacrifice that no one needs, especially children.
