Alexander Arutyunov is a Russian clothing designer. He is a recognized master of haute couture. Couturier corporate identity today is in demand not only in the CIS, but also in Europe and America. What explains the uniqueness of clothes from Arutyunov and what is known about the personality of the master?
Childhood
Alexander was born in 1981. The designer comes from an Armenian family. The boy’s childhood passed in Tbilisi (Georgia) and Kislovodsk.
Talking about his biography, Alexander Arutyunov recalls his early interest in Caucasian folk art. Fabrics and jewelry from the dowry of the mother aroused increased interest of the boy. Sometimes they became "victims" of the first attempts at Arutyunov’s fashionable work. Embroidery was one of Alexander's hobbies in his youth, and things made with his own hands acted as gifts to his mother.
The Arutyunov family insisted on receiving a serious profession. The young man entered a law school, but had no interest in law and was expelled from the institute after 1 year.
Fashion debut
The professional biography of designer Alexander Arutyunov began with the work of a hairdresser. He mastered art in his native Tbilisi. Alexander created new images for his clients, simultaneously answering their questions about the competent combination of hairstyles with wardrobe elements. As a result, Arutyunov's interest in clothing design turned out to be stronger than the hairdresser's ambitions.
A couturier's career for Alexander began in the early 2000s with the work of a private tailor in Georgia. Then he moved to Moscow. In the capital of Russia, Arutyunov carried out individual orders for the creation of evening and wedding dresses. For several years, the designer worked as an anonymous master and did not dare to create a personalized brand.
Brand ALEXANDER ARUTYUNOV
The fashion house of Alexander Arutyunov was established in 2011. The brand owes its birth to the model and designer Sasha Sergienko, who at that time was a companion of Harutyunov.
ALEXANDER ARUTYUNOV was initially positioned as a high fashion brand. Products were created in a single copy, and manual labor prevailed in the production process. Subsequently, the assortment of the brand of Alexander Arutyunov replenished with collections of ready-made clothes. However, the designer’s priority remains precisely unique things.
Alexander produces women's and men's clothing, shoes and accessories. Since 2014, there is a line of jewelry ALEXANDER ARUTYUNOV.
During 2010, the brand took part in fashion weeks in Moscow, Tbilisi, New York and London. Arutyunov's collection shows are regularly collected by the capital's elite from the world of show business and the fashion industry. Among admirers of couturier talent are Kathy Topuria, editor-in-chief of the Russian edition of Vogue Masha Fedorova, actress Margarita Lieva, journalist Bozena Rynska.
Today, things from designer Alexander Arutyunov are in demand in Europe and the United States. The founder of the brand expects to expand its presence in the international fashion market. He actively uses social networks to popularize the brand ALEXANDER ARUTYUNOV and regularly updates his official pages on Instagram and Facebook.
Form style
Clothing from Alexander Arutyunov has a bright personality. Its distinguishing feature is its filigree finish: hand embroidery, painting on fabric, complex draperies.
The designer is experimenting with combinations of contrasting textures. Alexander Arutyunov combines different materials in one ensemble and achieves harmony between leather, chiffon and velvet.
Memories of childhood in Tbilisi and the motives of Caucasian culture remain the main source of inspiration for Arutyunov. In his contemporary works, the luxury of oriental costume coexists with current trends such as street style, workwear and grunge details of the 1990s.
Femininity is the main quality of the client of Alexander Arutyunov, which he seeks to emphasize with his products. The designer does not accept extreme frankness in clothes and sees his creative guideline in the exciting mystery and sensuality of the East.
