A few kilometers from Chelyabinsk there is a small mining town of Kopeisk. It is so small (population - about 140, 000 people) that few have heard of its existence in Russia, not to mention Hollywood. However, for several years in a row they even talk about him, and more precisely, about the local publication, which is in demand not only among local residents, but even among world famous celebrities. How did the editors manage to glorify the newspaper?
Celebrities don't read newspapers?
In 2013, the Internet simply blew up the news that the local municipal newspaper Kopeysky Rabochy was being read by Hollywood celebrities of the first magnitude. And if they don’t read, then at least they agreed to pose with her with pleasure. Then the circulation of the publication increased: people vied to buy the press, which was in the hands of Johnny Depp, Reese Witherspoon, Penelope Cruz themselves.
Oddly enough, the photographs were not fake, as many might have thought. Actors really held in their hands the real Kopeisk Worker, but how did it happen and why did they agree to glorify a provincial newspaper?
The experiment was a success
The editor-in-chief of the publication, Anna Vikalyuk, was inundated with questions who came up with such an idea. She talked about how Kopeisk Worker went from an unknown newspaper to a publication that many Russian media would envy.
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It turned out that a girl named Margarita Sushkevich once lived in Kopeisk. At one time, she moved to Los Angeles and married producer Jack Tewkesbury. He makes many Hollywood films and is quite famous in cinema circles.
Margarita came to her hometown quite often - she visited relatives and friends. She never was or even worked as a journalist in the newspaper, however, of course, she knew about the existence of the Kopeysk Worker, like many local residents. The woman kept in touch with some journalists and, apparently, from their submission decided to conduct a certain experiment. She took several issues of the publication with her to the States, from that moment on he began a new life.
Promotion of films
It turns out that Margarita had earlier suggested that the editor of Kopeysk Worker open the rubric “Interviews with the Stars” - this way she wanted to promote films in our country that her famous spouse had produced.
But why did the choice fall on this particular publication? The thing is that Margarita herself comes from Kopeysk and knows very well the local audience, the mentality of the inhabitants. If she had agreed on something similar with larger, more serious publications, then such a stir would not have happened. Indeed, many foreign stars have long traveled to Russia with the premieres of their films and are happy to give interviews to major publications.
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A real person or a dummy?
The story associated with Margarita looks as if it was fictitious. At first, the woman could not be found on social networks, but later information about her on the Internet began to appear.
The fact is that the initiators of such an event did not plan to become public people. Of course, after the hype, journalists began to search for them and relatives, tried to interview. Jack and his wife are age-old people, they don't need too much attention from unfamiliar people.
Contacts need to be valued
Now Anna Vikalyuk is in close contact with Margarita and her husband-producer remotely, although she admits that she has not had the chance to talk privately with Margarita - she came to work for the editorial office after the newspaper was overwhelmed with fame. The couple sent their joint photo to the editor, but readers of Kopeysk Worker will never see him - in this case, there is too high probability of breaking all business ties.
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Spouses often send gifts to editors of the publication, especially for the New Year and Christmas holidays. True, they are getting closer to spring. Anna regularly sends new issues to the States, especially trying to coincide with round dates or significant events. In this case, the excitement increases.
There were curious cases related to gifts. Chelyabinsk citizens for a long time could not figure out what to send to their American friends. Only grocery sets like candy boxes or teas came to mind. But in the first case, the chocolate hotels arrived in a thawed state, and in the second case, the customs officers were forced to send back the unsuccessful hotel.
The stars are told that they came for samples
Celebrities, of course, do not need to PR themselves at the expense of a penny newspaper, so their motivation is not entirely clear. However, there is a suspicion that they come to audition and the producers of a particular painting ask to be photographed with the publication in order to see how organically they look in the frame.
Nothing is known about the fate of the newspapers. Whether they end up in a trash can or are put in long boxes, Jack does not apply. The details of the work process, in his opinion, should be kept in the strictest confidence.
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What do they write about in Kopeysk Worker?
Celebrity photos are not the most important part of the job. In the publication you can read about what is happening in different areas of life: in housing and communal services, beautification, and healthcare. People read not only about difficulties, but also about something inspiring. For example, recently motivating articles with stories from life have become popular.
The newspaper boasts loyal readers. So, before Victory Day, the editorial office received a letter from a female veteran of the Second World War. She wrote that she regularly writes out the “Kopeysk Worker” from the time when the newspaper was a one-page one. The editors came to visit the old woman to give presents and sincerely communicate.
