There are two famous people named Kevin Klein. They are united by the fact that both of them were born in the USA in the forties of the last century. Only now Kevin Delaney Klein, a native of Missouri, became a Hollywood actor, and his full namesake, distinguished only by his middle name - Richards, founded a powerful corporation in the world of high fashion. We’ll talk about him. The designer, of course, does not have his star on the Hollywood Walk of Fame, but is also world famous. And the rays of glory in which he bathes are truly golden. Because Calvin Clein.Inc, founded in 1968, continues to be profitable. This fashion house has gradually become a recognized brand. What does “dress from SK” mean in this article.
Biography of the designer. Carier start
Kevin Richard Klein (we often pronounce his name as Kline, which is wrong) was born in 1942, five years earlier than his namesake, who later conquered Hollywood. According to the zodiac sign, star designer Scorpio: he celebrates his birthday on November 19. His father was a middle-aged Jewish entrepreneur who lived in the Bronx - at that time it was a suburb of New York. Little Kevin from childhood showed a craving for beauty. Therefore, his father did not stint and gave his son a prestigious education. Kevin Klein graduated from the Higher School of Art when he was only eighteen years old. He already knew exactly what he wanted to become, but decided to continue his education and studied at the Institute of Fashion Technology for another two years. Having received a ticket to adulthood in 1962, Kevin worked in various design houses in New York for about six years, without stopping anywhere for a long time.
Foundation of own business
Work in fashion houses did not give Kevin either the quenching of healthy ambitions, or sufficient livelihoods. In a word, nothing but invaluable experience. He was even forced to look for jobs from time to time as a street artist. In 1968, his childhood friend Barry Schwartz inspired him, spiritually and financially, to open his own Fashion House. The company was named Calvin Klein Ltd, and was registered in New York. Initially, the company was developing outerwear for men. Only in the 70s, Kevin Klein decided on the design of women's toilets. Glory did not come to him immediately, but did not take long to wait. Five years after the founding of the company, the designer received the prestigious Coty Award in the fashion world. And he received this prize for three years in a row.
The culprit of logomania
Jeans in American society have always been considered a kind of work clothes. To decorate overalls and overalls - who will come to mind? Only a scandalous guy like Klein. In 1978, the fashion world was excited when models in “designer jeans” appeared on the catwalk. The SK label (abbreviation Calvin Klein), flaunted on the back of a pants pocket, became the first sign of the world that swept the world in the late 70s, called logomania. The advertising company promoting jeans was also unusual. Kevin Klein released a poster that mimicked Leonardo Da Vinci’s famous masterpiece, The Last Supper. At the table in poses, fully copying the apostles and Jesus Christ, sat half-naked models of both sexes. They were wearing only jeans. The poster was called The Last Supper from Klein. And although the designer had to satisfy the lawsuit of the Roman Catholic Church by paying a million dollars, the advertising company was a success. When the 15-year-old model coquettishly announced in the video that “there is nothing between me and my Kelvin, ” many snobs found this slogan to be a sign of vulgarity, but the level of sales showed that it worked.
Inventor of casual and unisex styles
In 1992, Kevin Klein issues an advertising poster, the heroes of which are half-dressed rapper Marky Mark and young model Kate Moss. On same-sex people flaunted the same model of clothing. Therefore, the designer is considered the godfather of the “unisex” style (that is, clothing that suits both women and men). The king of the fashion industry of the New World did not stop there. He launched a new concept into the world of fashion - designer clothes in casual style. This word means “random”, but its more precise meaning is “situation”. For a walk in the park or a hike in the countryside, as well as for a youth party and a dinner party, we wear completely different clothes.
Corporation expansion
At the same time that the world was watching films with Kevin Klein, an almost namesake designer, he himself methodically expanded the boundaries of his fashion empire. In 1982, when the movie “Sophie's Choice” was released, where the actor played one of the main roles, the king of the American world of fashion took up underwear. The clothes, accessories and shoes created by his house were designed for young and beautiful - another secret of Klein's success. His firm does not knowingly sew excessively large sizes. Such clothes are not for obese people. Tenderness, youth and a certain frivolity - these are the main associations that produce under the label of SK cause. But even in such a win-win business, it would seem, unforeseen difficulties arose. In 1999, when the actor starred in the film "A Midsummer Night's Dream", the designer once again caused a scandal with his promotional campaign. Images of lightly dressed teenagers and children showing off a new collection of underwear shocked moral guardians.
Accessories from SK
Everything should be perfect in a person - from shoes to pins in a tie. The designer shared this truth by adding watches to clothes, underwear and shoes. Kevin Klein in 1997 signed a contract with the Swiss company The Swatch Group Ltd, which has already managed to gain credibility among manufacturers of timepieces. So, the coveted marking “Made in Swiss” has now begun to adorn watches - men's and women's - from SK. The designer applied a wise pricing policy to these products. Great design and a reliable Swiss movement can be purchased at a relatively low price. Development of models along with the master was carried out by the leading designer of the house, Francisco Costa. The watches of this brand are characterized by elegance and careful study of every detail.
Kevin Klein Eau De Toilette
The designer and perfumes were not left without attention. The powerful house began to develop new odors - female, male, unisex. Since the clothes from Kevin Klein were created for the young and beautiful, the designer did not depart from this target audience in perfumery products either. The smells of eau de toilette and perfume are light, naive and at the same time enchanting. In the female toilet water there is immediacy and shock. For the stronger sex, the designer saved masculinity, passion, sensuality. Unisex perfume will allow you to plunge into the atmosphere of American glamor. House SK loves to produce paired aromas created for lovers - they complement each other.
