A creative person has excellent skills in developing his own imagination, he goes beyond the scope of stereotypes, revealing the boundaries of fantasy and coming up with completely new ideas. What is creativity, why is it needed and who are creative people - you will know very soon.
What is creativity?
Let's figure out what a creative person means. Creativity is a special personal quality that allows you to effectively engage in creative, creative, innovative activities.
Creative people are those who are able to find new and optimal ways to solve their tasks. They can see the problem from different angles, sometimes see it like no one has seen before. Nevertheless, creativity is not only innovation and creativity, it is a constructive way of thinking that brings practical benefits in various activities.
What is the difference between creativity and creativity?
Very often, people mix these concepts or use them as synonyms, without thinking about the true meanings of words. Creativity is also the ability to create new things. However, the concept of creativity refers to art and aesthetic creation, and creativity to the field of utilitarian, practical application. These two properties of the human person can intersect, but do not have to be combined and do not stem from one another.
For modern professions, especially those related to innovation, it requires creativity - the ability to generate new ideas and methods based on accumulated experience and knowledge that optimize the workflow or create a unique product. The concept of creativity includes such qualities as determination, the ability to take risks, ingenuity, resourcefulness, speed of thought. Also, creativity is always accompanied by a broad outlook, because without it, it is difficult to come up with a new solution to the problem.
Professions for creative people
Creative thinking is necessary in many fields of activity, including business, advertising, science, art and politics. Now in many job offers you can find a message that the employer needs creative people for various positions.
Creativity in business is the ability to adapt to new management styles, to change in accordance with changing market conditions. Business, especially small or medium, does not tolerate conservatism. Now the development of business technologies is proceeding very quickly, new continuing education courses are constantly appearing, new trends in personnel management and so on. Creativity in business is needed for mobility, quick decision making and innovation.
Creativity in advertising is the ability to present a product in a new way, from an unexpected angle. In the modern world, a person receives an overwhelming amount of information per day. Advertising specialists no longer know how to attract the attention of a potential consumer and not cause irritation in too intrusive or flashy manner. It is for solving such problems that creative people are needed in advertising. The advertising message should be of high quality, interesting and informative.
Creativity in the service sector - the ability to search for new approaches in communicating with people. This sphere of application of creativity requires not only good knowledge of people in the everyday sense and developed intuition, but also the accumulated baggage of knowledge in the field of psychology and sociology. For the sales sector, it is important to be able to present the product so that a potential buyer wants to purchase it; in the hotel business, room design or, for example, guest service features can be creative.
Creativity will find its place in almost any profession if subordinated to purely utilitarian goals and not to be confused with creativity. Most often, creative people are those who, in addition to developed imagination, have knowledge in the fields of economics, management, production technology, and so on.
Ways to develop creativity
What does the word creative person mean? Creativity is not an innate ability. Yes, there must be prerequisites for it, but it can and should be developed. There are various techniques for the development of creativity in children and adults. In childhood, attention is paid more to the development of creative abilities and skills, on the basis of which, in combination with the acquired experience and knowledge, creativity can subsequently be developed.
Consider a few exercises to develop this ability.
- Discussion of ideas in a team where everyone has a specific role: critic, dreamer and realist. Consideration of the problem from three points of view allows you to see its new facets and solutions.
- Create an association tree. A problem is depicted on a piece of paper, lines come from it where ideas related to it are written. In the process of creating a tree, ideas may come up that would not immediately come to mind.
- Go the other way. Imagine what needs to be done so that you probably won’t solve the problem, and then replace these ideas with the opposite.
- It is recommended to expand your horizons - to be interested in everything that happens around. Go to theaters, attend exhibitions, read newspapers, journalism and communicate more often with creative people, they have something to tell.
This is not a complete list of exercises for the development of creativity, but they are all associated with the expansion of horizons of thinking, the development of imagination and the destruction of stereotypes.
The most creative people
With an increase in interest in the term “creativity” over the past decade, publications related to this concept began to appear. Many countries publish their creativity magazines. Editors of publishers compile lists of the most creative people of the past year. These include owners and founders of advertising agencies, software developers, directors, designers, writers, entrepreneurs, singers and journalists.
According to Creativity magazine, the most creative person is Sachin Agarwal, founder of the Posterous website. Also, along with him, his colleague Jerry Tan was named the most creative person.
Signs of a creative person
And yet, what does a creative person mean? Like all internal human qualities, creativity has an external manifestation in behavior.
By what signs can one distinguish such a person from the crowd?
- Creative people are brave people. They are not afraid to try new things.
- Intuition is no less important decision-making tool for them than logic.
- Creative people have a great sense of humor.
- Creative people are those who share their thoughts and ideas with others.
- Easily versed in the most intricate interweaving of information. Creative people subject the information received to critical reflection, never go on about the crowd.
- They are interested in the process itself, and not just the result.
- They like to learn new things, look for answers to the most difficult questions. The more difficult the task, the more willingly a creative person will take up it.
- Creative people are always on the lookout for: solutions, answers, knowledge and ideas.
- Creative people are great teachers. They easily explain things that are difficult for understanding to others, trace the connection between the available material and create new from it.
- A creative person does not tolerate borders and frames. He is constantly expanding his horizons, trying on new points of view.
- Creative people are innovators. They take up with interest in testing new ideas and are competitive in the future.
Fashion for creativity
Currently, every second resume in the column “additional information” indicates quality - creativity. Creative person - what is it, is it important to be creative? Yes, many specialties require innovative solutions, the ability to think outside the box and present yourself or the product in a non-trivial way. But at the same time, there are enough specialties that do not require a creative approach. In everyday life, the significance of this feature is even more blurry. In view of the fashion for creativity, many people want to seem creative and inventive even in communication with their friends.
Not a creative person - this is not a person without imagination, unable to think beyond template constructions. Creativity is rather an integral quality for some areas of professional activity, rather than vital in everyday life. A person does not have to be creative at all, but creative abilities are useful at any age.
What is a creative class and is it in Russia?
The creative class in Europe and America is the name of people who design and create new ideas, images, products. These are designers, advertising specialists, marketers and so on. The global task of the so-called creative class is to change the world, make it more convenient and adapt it to the needs of the population. In a less global sense - to give an attractive look to products, introduce any innovations related to household comfort, add functionality to household items and appliances. There is no creative class in Russia as such. Here, these people are in the minority, since society at the moment needs less creative development than European or American. This is due to the peculiarities of culture and mentality. However, we can say for sure that the creative direction of activity in Russia is developing. New niches are found and created in the services market, where creative specialists are required. It is difficult to predict whether Russia will catch up with Europe in this sense, but there is no doubt that the creative class will develop in Russia.
