The trade fair complex “Old Town” in Yaroslavl over the years of its existence has become an important part of the business life of the city. It is here, in a modernly equipped complex, that the most interesting and useful exhibitions, meetings, events are held.
Address of the "Old Town"
The exhibition center "Old Town" is located in the center of ancient Yaroslavl, not far from the circus and the museum of modern art. Nearby is the railway station and the historical part.
The "Old City" in Yaroslavl has the following address: B. Oktyabrskaya Street, 30-a and ul. Liberty, 46.
How did the exhibition complex originate?
From time immemorial Yaroslavl merchants was one of the richest in Russia. The skill was not lost in the 90s, when a spontaneous market arose on Labor Square in the city center.
It is difficult to call such a trade a decoration of the city, because dirt, garbage formed around the spontaneous market, pocket thieves and half-gang groups appeared. Therefore, in 1997, mayor Victor Volonchunas decided to turn street trading into a civilized, worthy of a glorious city.
So in the historical quarter formed by the intersection of Sobinova and Bolshaya Oktyabrskaya Streets, the GTVC “Old Town” arose.
The complex was built at the expense of the city and the municipal enterprise "Old Town", which was headed by Valery Rychkov. But the trading pavilions were built at the expense of entrepreneurs who not only equipped their own retail space, but also successfully invested funds. After all, after 6 months, the cost of space in the exhibition complex increased 3 times.
Bit of history
The grand opening of the first not only in Yaroslavl, but also in the area of the shopping center took place in December 1997.
Part of the building is a thorough reconstruction of the old Ascension barracks - an architectural monument of the 17th century, which were almost destroyed. Another part of the complex is built from scratch and is a comfortable modern shopping pavilion.
The exhibition complex is located in the center of Yaroslavl on the site of the former dairy, it is convenient to get to it from any district of the city, and therefore life is constantly in full swing in the "Old Town". The area around is turned into a cozy square.
Meet the "Old City" in Yaroslavl
The work of the complex "Old City" is built on 3 levels:
- Corporate.
- Urban.
- Regional.
The company employs about 400 people who receive stable salaries and social benefits. The "Old City" is included in the municipal system of support for small and medium-sized businesses. After all, most of the entrepreneurs who placed their trading pavilions in the GTVC "Old City" are not tenants, but owners of equipment and space. People see the future and invest their own money in the development of the “Old Town”, long-term lease agreements are proof of their belief in success. In addition, many entrepreneurs themselves finance the construction of a second complex of trade and exhibition venues under the same name.
In addition, the municipal enterprise “Old Town” (Yaroslavl) takes an active part in the restoration of historical monuments, the construction of new objects important for urban infrastructure, in the development of a new architectural appearance of the ancient city.
Confession
The fact that the "Old City" has become an integral element of the social life of Yaroslavl, says many awards that have been awarded to both the enterprise as a whole and individual employees. The high social efficiency of the GTVC, the quality of services and goods, and the contribution to the development of the regional economy are noted.
Activities of the "Old City"
What is the Old City trade and exhibition center in Yaroslavl today?
- trade pavilions;
- services sector;
- exhibition and concert activities;
- friendship house;
- Wellness complex;
- Hotels
- car market.
A variety of trade and economic activities within the framework of the Municipal Unitary Enterprise “Old City” are engaged in more than 30 firms.
Trading floors of the "Old Town"
The "Old City" is almost 10 thousand square meters. m of retail space, where more than 3 thousand people come every day. In this shopping center you can buy everything you need! Clothing for children and adults, shoes, toys, cosmetics, jewelry and much more are sold at almost cost due to the pricing policy of the Old Town municipal unitary enterprise.
The rent is low and does not require entrepreneurs to overstate the cost of goods, and this makes prices in the shopping center affordable for Yaroslavl residents.
Service sector
Arriving at the “Old Town” in Yaroslavl, every citizen and guest of the city is sure that he will find here everything he needs. In addition to trade, guests of the complex receive all the necessary related services:
- banks and ATMs operate;
- There are many cafes and restaurants;
- there is an atelier where you can order new clothes or adjust purchased;
- ironing and left-luggage offices are open;
- there are trucking and telephone companies.
For the convenience of visitors, a parking has been built near the building.
Exhibition part of the "Old Town"
The city trade and exhibition center "Old City" is unique in its kind. In addition to retail space, on the 1st floor there is a huge exhibition hall, where about 100 pavilions are easily located.
Modern communications and technical equipment made the exhibition complex “Old Town” very popular not only in its region:
- exhibition modules are assembled from lightweight panels;
- electricity and lighting are connected to each;
- the hall has ventilation and water supply;
- wi-fi is connected to the modules;
- if necessary, equipment can be placed in the hall, for which special concrete floors and entrances are arranged.
In addition, the "Old City" provides for a variety of events (lectures, concerts, meetings) a hall for 450 seats. The hall increases occupancy due to telescopic stands - in this case, 700 people will be able to attend the event.
Art exhibitions
Art exhibitions in Yaroslavl, in the complex "Old City", are held at the address: st. Liberty House 46.
Exhibitions replace one another, so you should regularly study news messages and a poster in Yaroslavl to keep abreast of interesting events.
The exposition, which tells about the 1000th anniversary of the Volga city, is constantly open for visitors. How the historical center was formed, familiar to Russians from films and books, what cultural objects of Yaroslavl were included in the World Heritage List, how ancient buildings were preserved, which became the talisman of the thousand-year history of the city - you can learn about everything during a visit.
Another exhibition offers a closer look at the work of artists of the Yaroslavl region.
In cultural life, in the Yaroslavl poster, the exhibitions of the "Old City" occupy an important place.
Trade shows
A variety of exhibitions are successfully held on the vast square of the Old Town.
In Yaroslavl, an annual exhibition "Gardens" is held. The stands show samples of the past harvest, seeds and seedlings, stock, chemical plant protection products from pests, fertilizers. The exhibition, which has already become traditional, is attended by more than 2 thousand people participating in more than a hundred gardening associations and floristic firms.
Every year there is an exhibition of goods of domestic manufacturers, which presents fashionable clothes and shoes, toys, cosmetics, as well as food. During the exhibition, visitors are entertained by concerts by amateur participants and various master classes.
In order to support regional agricultural producers, every fall a fair “Buy Yaroslavl!” Is held. Buyers are offered, without trade margins, the products of farms and processing enterprises.
What other events take place at the exhibition center in Yaroslavl?
- an exhibition of Indian goods (clothing, aromatic oils, herbs, tea, jewelry, etc.);
- "Gold autumn";
- honey and tea;
- festival of folk crafts and crafts.
Sport
In the recreation complex "Old Town" Yaroslavl is invited to strengthen their health!
In a standard-length pool of 25 m with three lanes, they train and swim. After exercising, you can head to the sauna or bathhouse from the gym.
It regularly hosts sports for children and adults:
- in ballroom dancing;
- gymnastics;
- martial arts;
- football
- swimming, including synchronized;
- volleyball.
The premises of the recreation complex are equipped according to the technical requirements that apply to modern sports halls. Area 1400 sq. M. m professionally lit, redone flooring, locker rooms and showers. The hall can comfortably accommodate half a thousand spectators in sitting and standing places.
Sports schools of Yaroslavl coordinate competition schedules so that juniors and adults can perform in the largest sports complex of the city.
Stocks
GTVC “Old Town” regularly holds charity events, helping a boarding school and a center for medical and social support, arranging concerts for children and giving gifts.
Municipal Unitary Enterprise “Old Town” also does not forget about the streets of Yaroslavl, on which sports equipment, acquired through the recycling of waste paper, is gradually being installed.
