To begin with, it must be said that Google appeared in March 1996 during the implementation of a joint research project by students at Stanford University. When writing his dissertation, Larry Page, on the recommendation of his supervisor, chose the theme “Development of promising technologies for a single, integrated and universal digital library”. Then he joined Ph.D. Sergey Brin, a native of Russia.
Google has become famous and loved by users of the Internet space with a simple and convenient interface. At the beginning of the project, the founders of the company refused to advertise, but soon they changed their minds, and now the advertising business as part of the Google search engine is their main income. But it is important to note that the advertisement is mainly text-only, consists of keywords and costs $ 0.05 per click, it does not slow down the speed and does not clutter the design. Many competitors in this market tried to enter a new market and master the promising spaces of the Internet, but for some reason they did not succeed, while the eminent company manages to rise rapidly to this day.
Google’s end-customer mission
The basis of the company's mission is to organize and systematize all world information, and strives to make it as accessible and useful as possible. It allows you to convey an information message to the target audience about specific goals and objectives.
Google is known worldwide for its distinctive features, let's look at them:
- The company employs only the most highly qualified specialists, the most worthy and best work in the company. Employees are selected very strictly and carefully, in terms of time it can sometimes take from six months or longer.
- The company must adhere to the corporate culture, there is a golden rule “20%”, which means that all employees can carry out their own projects one day a week. In the event of a successful and effective project, Google promotes an employee on the career ladder and fully finances the project.
- Particular attention is paid to quality. The philosophy is that it is best to do one thing, but it is necessary to do it extremely well and efficiently. Be it a mail service, YouTube video portal, office suite, Chrome Web store or Picasa. But these are only additional directions, and Google itself puts the search engine at the head of everything - this is the basis of all activity.
- The unique design of the Google search page is always regularly updated, whether it is for a holiday or special dates, but a positive image on the main page will always please visitors.
- Google always has a creative approach to everything and a flexible position, as well as high customer focus. It is important to always be accessible and have back contact with your audience. Best of all, the company does this through blogs, while their subject matter is very diverse. Some blogs talk about products, innovations, and the rest are personal blogs from Google employees. One of the most popular is Matt Kats’s diary, which is followed by all SEO experts who respect themselves.
It should be noted that in February of this year, the value of Google reached record levels, designating $ 800 for one security - a share. Last fall, the price tag of the search giant held at $ 700. Then, by the end of the year, there was a leak of information about the company's poor performance for the third quarter of the year, which immediately negatively affected stock price quotes on the stock exchange. The unrest and anxiety of many investors and securities holders followed. Due to the permanent growth of influence and dominance in the markets of mobile devices, as well as an increase in confidence in the consistently high profits in the search engine, stock quotes were raised in a short time.
Currently, Google ranks fifth in the ranking of the most expensive and influential companies in the world, and the value of the American corporation is more than $ 245 billion. Experts believe that such a steady increase in the company's shares is due to the successful advertising business on Google, android activations are increasing daily, there is a very high demand for the products themselves, as well as for the fashionable Nexus 7 tablet computer.
